Iconic Brands: The Untold Stories of Tata Group.

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INTRODUCTION:

Tata Group is one of India’s largest and most respected business conglomerates. Tata’s name has been respected in India for more than 140 years for its adherence to strong values and business ethics. Tata Group comprises over 100 operating companies in seven business sectors. The group has operations in more than 80 countries across six continents. Companies export products and services to 85 countries. Total revenue of Tata Companies, taken together, was $83.3 billion (around Rs3, 796.75 billion) in 2010-11. Tata Companies employs over 425,000 people worldwide.

Early History (1868-1904)

 1868:  Jamsetji Tata founded a trading company in Bombay (now Mumbai) with a capital 21,000.

1874: He established the Central India Spinning, Weaving, and Manufacturing Company in Nagpur, which marked the beginning of the Tata industrial empire.

1892: The Tata family established the JN Tata Endowment for higher education, one of India’s earliest philanthropic efforts.

Expansion and Diversification (1904-1945)

1907: Tata Steel (then Tata Iron and Steel Company Limited) was established, becoming India’s first integrated steel plant in 1911.

1910: Tata Hydro-Electric Power Supply Company was founded, marking the group’s entry into the energy sector.

1932: Tata Airlines was launched, which later became Air India.

1945: Tata Engineering and Locomotive Co. Ltd. (TELCO), now Tata Motors, was established to manufacture locomotives and engineering products.

Post-Independence Growth (1947-1990)

1952: Tata Consultancy Services (TCS), now a global IT services giant, was founded.

1968: Tata McGraw-Hill Publishing Company, a joint venture with McGraw-Hill, was established.

1970: Tata launched Tata Chemicals, a leading chemical company in India.

1984: Tata Tea acquired UK-based Tetley Group, making it one of the world’s largest tea companies.

Modern Era and Global Expansion (1991-Present)

1991:  Ratan Tata became chairman, leading the group through significant international expansions.

2000: Tata Tea acquired Tetley, marking the group’s first major international acquisition.

2004: Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles.

2007: Tata Steel acquired Corus Group, a steel producer in Europe, for $12 billion.

2008: Tata Motors purchased the British automotive brands Jaguar and Land Rover from Ford.

2017: Natarajan  Chandrasekaran became the chairman of Tata Sons, the holding company of the Tata Group.

COMPANIES of TATA GROUP:

Automobiles

1. Tata Motors:

• Produces cars, utility vehicles, buses, trucks, and defense vehicles.

• Owns Jaguar Land Rover (JLR).

Steel

1. Tata Steel

• One of the world’s largest steel manufacturers, with operations in India, Europe, and other regions.

Information Technology

1. Tata Consultancy Services (TCS)

• A leading global IT services, consulting, and business solutions organization.

Chemicals

1. Tata Chemicals:

• Produces chemicals, crop protection products, and consumer products like Tata Salt.

Consumer Goods

1. Tata Consumer Products

• Manages food and beverage brands like Tata Tea, Tetley, and Tata Salt.

Hospitality

1. Indian Hotels Company Limited (IHCL)

• Operates luxury hotels and resorts under the Taj, Vivanta, and Ginger brands.

RANKS ACHIEVED:

TATA Steel :  6th largest steel maker in the world.

TATA Motors  : Among the top five commercial vehicle manufacturers in the world.

 TCS : Leading global software company.

TATA Tea :  Second largest branded tea company in the world .

TATA Chemicals : World’s second-largest manufacturer of soda ash.

TATA Communications: World’s largest wholesale voice carriers.

TATA STEEL OVERVIEW :

 • Tata Steel is among the top ten steel manufacturers in the world.

• It employs over 80,000 people across five continents in nearly 50 countries.

• The Group`s vision is to be the world’s steel industry benchmark in “Value Creation” and “Corporate Citizenship”

TATA POWER INTRODUCTION:

• India’s largest integrated private power company.

• India’s first Hydropower project (1910).

•Tata Power is a company with a presence in all aspects of Power, be it thermal, Hydro, Solar, Wind Energy, Transmission & Distribution.

• generating capacity of 3682 MW.

•Successful public-private partnerships in generation, transmission, and distribution.

DIRECT MARKETING

•supplies power directly to such bulk consumers as:

1. Central and Western Railways

2. Mumbai Port

3. BARC

4. Refineries

5. textile mills

6. Municipal Corporation water pumping plants

•Latest Addition :

commercial district at the Bandra-Kurla Complex

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