Introduction
An online based products selling business. Our mission is to deliver ready to cook fish & meat to the doorsteps of consumers so that people of any income or class can fulfill their needs as per their demands. It is 100% halal. We deliver the products all over Bangladesh.
Business Description
We want to give health-conscious people with convenient and healthy food choices by offering processed fish and meat products, which are obtained from reliable sources and have high quality; our markets are mostly the customers who need to save time while considering what they eat. We pledge ourselves not only to ensuring that all our produce is fresh, tasty, and nutritious but also taking care of the environment in the process. We aim to be at the forefront of the online sales business of top quality processed fish and meat products for which we are known for valuing quality, sustainability and customer satisfaction.
Product Offering
- Different types of raw whole fish for wholesale or even single selling. (indigenous +sea fishes)
- Minced fish- minimum order 2 pieces. Minced meat- minimum order 500gm.
- Marinated fish- minimum order 500gm. marinated meat- minimum order 500gm.
- Processed Fish Product:
- Smoked Salmon: Premium smoked salmon, available in various flavors such as classic, peppered, and dill.
- Canned Tuna: High-quality canned tuna in olive oil, water, and various seasonings.
- Fish Fillets; Pre-marinated and ready-to-cook fish fillets such as cod, haddock, and tilapia.
- Fish Jerky, A healthy, protein-packed snack option.
- Processed Meat Products :
- Sausages: A variety of gourmet sausages, including chicken, turkey, and beef, with flavors ranging from classic to spicy.
- Deli Meats: Sliced deli meats like turkey breast, roast beef, and ham, ideal for sandwiches and salads.
- Jerky: High-protein beef, turkey, and chicken jerky in different flavors.
- Marinated Meat Cuts: Ready-to-cook marinated steaks, chicken breasts.
Unique Selling Proposition (USP)
Quality Ingredients: We only use the finest fish and meats from reliable suppliers who adhere to eco-friendly and humane procedures.
Sustainability: All our products have their origin in sustainable sources for less harm to the environment.
Convenience: Created to cut down cooking time, our items provide an appropriate solutions for hectic schedules.
Health Benefits: This item contains nutrients in proper proportions.
Market Analysis
Individuals who are health conscious, those who are very busy at work, fitness enthusiasts and families. It first targets the high number of its target market in major cities before looking at going national. of consumers who regard the convenience, quality and sustainability of the food they choose. And most importantly people of all kind of income & classes can buy within reasonable prices.
Growth potential
Global Market Size: In 2021, the global processed meat market was worth around USD 500 billion and is estimated to increase by about 6-7% through 2027 on CAGR basis. Processed fish is also substantial with its size accounting for approximately USD 200 billion as at the end of 2021 and growing at roughly the same rate of 6-7%.
The region of Asia-Pacific experiences rapid growth from reasons such as high rate of town development, growth of people’s income that they can spend on extra things after paying their basic needs and modification in eating habits to processed and packed foods which are more appealing than fresh ones.
According to the data, people are more likely to buy food online, which is especially true for specialty food items. Healthy foods with more protein are more of in demand today than before. Today, buyers of goods are more concerned about where exactly these goods come from especially if sustainability was considered.
Financial Requirements and use
The estimated initial start-up capital for this household management business is 1200000 taka.
We are starting our business with other 2 partners who are providing 2 lacks taka amounts individually. Rest of the amount will be indebt from bank. The requirements will include an amount needed for setting up an office, buying machinery and other office equipment, recruitment of employees and their training, and to be used in initial marketing campaigns. The funding is utilized as follows:
Warehouse improvements and office setup: 100000 taka.
Equipment and supplies: 100000 taka. (cutting machine, ice, preservatives, flavors)
Initial staffing of 3 full-time employees: 300000 taka.
Branding and Designing: 35000 taka.
Website Development: 65000 taka.
Marketing and advertising: 40000 taka.
Packaging and Processing: 60000 taka.
Working capital: 500000 taka.
Repayments of loans and Due:
We arranged a Bank loan from a very well known government bank which they are proving to the interested businessmen. We took as loan about 800000 taka at the interest rate of 8%. Do not have any deadline to repay the loan just we have to bear the interest until we repay the full amount. So as per year we have to pay 64000 taka to the bank. We are intending to repay the full amount as soon as possible so that we can use the extra money for our business development in near future.
Sales and profit forecast:
According to the one year sales and profit forecast;
sales volume: 1000 orders.
average order value: 1500 taka.
Total revenue: 1500000 taka.
total operating cost with bank loan:1264000 taka.
profit margin: 236000 taka.
As far our business is very new and we are running it for one year only so this is our net profit value. We are hoping to increase the sales growth about 10% by the next year.
Assistance required:
- Hiring and training
A stuff who can cut fish and meat properly and can operate them properly(processing) - Website and Social Media handler
A well trained moderator who can handle our website, all social platforms and customer care services. - Packaging stuff
who can handle whole packaging delivery management process. - Financial management
whole financial platform and quality control run by the owner (us).
Marketing & sales
Marketing and sales are crucial for the success of online processed fish and meat business.
Marketing & sales strategy:
1. Brand identity: logo and branding.
2. Website and E-commerce platform.
3. Social media marketing (Facebook, Whatsapp, Pinterest).
4. Online advertising (google ads, Social media ads)
5. Promotion & discount:
- Introduction Offers: Getting new customers with first time discount promotions.
- Seasonal Offers: Schedule promotions depending on special days and holidays.
- Referral Programs: Making existing customers refer their friends by giving discounts or rewards.
6. Customer service.
7. Partnerships and collaborations (Events and Sponsorships).
Sustainability and Corporate Social Responsibility (CSR)
Eco-Friendly Practices: Producing less waste and utilizing biodegradable packaging.
Community Engagement: Going to local’s and support initiatives for environmental sustenance as well as good dieting.
Challenges:
1. Health Concerns: The increase in the understanding of possible diseases that can result from using junk food for examples high salt contents or even those with preservatives leading to low market demand.
2. Supply Chain Issues: It is difficult to maintain a constant flow of raw materials plus dealing with cold chain logistics at once.
3. Regulatory Compliance: Coping with tough regulations on food safety among other labeling required by diverse world regions results in many operational intricacies.
Future Outlook:
In view of the fact, the processed fish and meat market are expected to grow because of the ongoing innovations that are taking place as well as expansion of the product lines plus reaching out new markets such as emerging ones. Among the firms that would like to achieve success in this fast developing sector they should concentrate on maintaining good health among their customers without compromising on the quality or safety of the products being processed.
Conclusion:
The aim of Pretty Raw is to be a trusted name in the processed fish and meat industry by providing high-quality products, exceptional customer service, and sustainable measures for convenience and nutrition among the health-conscious consumers.