PET HEAVEN: A DAY CARE CENTRE FOR PET ANIMALS

1.1. Executive summary:
Pet Heaven is a pet animal day care centre located in Dhaka, Bangladesh. It is a start-up business. Its aim is to provide care and shelter to those pet animals whose owners are not present for a specific period of time to take care of them. The target customers are professional working people who are busy at work or sometimes take vacation. So their pet
animals should have a reliable shelter in which they feel safe. In the near future, this start-up business will grow as a pet animal club. Our maximum capacity is 15 cats and 10 dogs to provide service. Our maximum capacity is to generate 80,000 taka in revenue per month. We need 50,000 taka to establish the business as an initial investment. Our monthly expenses will be 1 lakh taka at our maximum service-providing capacity. The founder will invest his savings as an initial investment and then take loans from the bank for further expenditure. Revenue will be used to repay loans and dues. There will be a manager as administrative personnel, three caretakers, and one groomer for full services. Our marketing strategy will be on social media, especially postering for offline marketing.

1.2. Business Description:
Name: Pet Heaven.
Location: Dhaka, Bangladesh
Mission: To create a comfortable and safe space for pets that will guarantee their comfort and happiness during the owners’ absence, using professional care.
Overview:
Pet Heaven also provides day care services for cats and dogs for pet owners in Dhaka city. We have created our centre to be one of the best pet facilities that has play areas to be monitored by our carers, and we also offer grooming and health check services from our qualified staff. These clients are always busy, so there is a need to turn to a reliable partner to take good care of the pets whenever the owners are away.
Key Services:

• Day Care: play sessions and socialisation for individual dogs based on the needs of each of the pets that are in our care.
• Grooming: bathing services that cater to professional grooming through brushing and trimming of animal nails to ensure they are clean.
• Health-status check-up: health check and assessment of the health status of the pets in time whenever they are with this company.
  Target Market:
  Affluent and educated people in Dhaka City who want expert and professional caretakers for their pets when they are busy and cannot do it.
  Competitive Edge:
  However, Pet Heaven distinguishes itself through the following features: luxury and security, individual development of the client’s plan with all essential guarantees, and the policy of high standards of pets’ treatment and clients’ satisfaction.
  Future Vision:
  As the company progresses, Pet Heaven will strive for growth in service diversity to adapt clients’ needs based on the city of Dhaka while carving out its niche as the city’s number one pet day care. This business description should briefly and clearly outline Pet Heaven’s value proposition, target audience, and core vision of providing the best animal care to start with a solid ground and foundation for business activities.
  1.3. Market analysis:
• The local demand for the pet day care service increased day by day in every residential area of Dhaka.
• Our target customers are elite educated busy officers or working professionals who own pet animals, but for a specific period of time they are not able to look after their pet animals because of their busy schedules, tours, or vacations.
  1.4. The team:
• One manager for managing all the activities in the pet day care house; Three caretakers for maintaining activities;
• One groomer for additional services;
• One vet doctor for eight hours of service.
  1.5. SWOT Analysis
  Strength:
• 24-hour service
• Emergency Vet Service;
• Booking System;
• Clean Environment;
• Sufficient Space;
• Professional Workers
  Weakness:
• Limited amount of marketing.
• Low capacity.
• High expenditure
  Opportunity:
• Chance to become a pet club;
• Facilities can be improved as a pet animal training centre;
• Opportunity to have a pet animal health care centre inside the pet house.
  Threat:
• Day by day, increase the chances of the establishment of other day care centres.
• The cheap price of services provided by others will be a great threat.
  1.6. Operational plan:

1. Facility Setup and Management:

• Location: It should be in a strategic place within the city of Dhaka. The facility should
  also conform to zoning laws and provide adequate space for animals to play and rest
  comfortably.
• Facility Design: Enclosure of the Animals: Two areas should be provided for the cats
  and dogs, respectively, that are spacious, clean, and secure.
• Safety Measures: Lay down some measures so that animals do not escape and, at the
  same time, guarantee the safety of all animals.

2. Staffing:

• Roles: Recruit qualified personnel that include animals’ attendants, cleaners,
  groomers, and technicians.
• Training: Offer refresher training on how to take care of the animals, the proper
  manner of cleaning them, and basic first aid and emergencies.
• Staff-to-Pet Ratio: Consider numbers and comradeship; avoid overloading, as the
  number of animals in the family must be compatible with the ability of the clinician to
  address each candidate’s needs.

3. Services Offered:

• Day Care: Oversee the pet for the entire day, play with it, and feed it on a schedule
  specific to its type of pet.
• Grooming: Provide southern comfort with dog washing, grooming, hair cutting, ear
  cleaning, and other related services.
• Health Check-ups: Maintain planned health screening by professional veterinarians
  and provide round-the-clock emergency veterinary services if necessary.

4. Booking and Reservation System:

• Online presence: Create a website or an app through which the pet owners will be
  able to book for the services, check on the availability of the groomers, and make
  payments easily.
• Customer Communication: Ensure that there is a procedure for ensuring that clients
  keep their appointments and are notified and given updates from the owners regarding
  their pets while they are with the facility.

5. Health and Safety Protocols:

• Vaccination Requirements: It is required that all the animals be immunised to reduce
  the incidence of diseases.
• Cleaning and Sanitation: Set measures and procedures to ensure compliance with
  cleanliness standards in the physical structures as well as structures to be used in the
  operation.
• Emergency Preparedness: Some guidelines include regular drills on medical
  emergencies and evacuation procedures with contact details of the nearby veterinary
  clinics.

6. Marketing and Customer Relations:

• Marketing Communication: Major on using social media, local newspapers and
  magazines, and advertising through veterinarians.
• Customer Feedback: Collect feedback from time to time to enhance the services
  being offered as well as to treat complaints and grievances in the community.
• Customer Loyalty Programmes: Incorporate appeals such as discounts or loyalty
  programmes for the clients who are always likely to return.

7. Financial Planning:

• Pricing: One should set realistic and reasonable prices following a market survey on
  the services that are offered.
• Budgeting: Expenses should be monitored related to staffing, facilities, supplies, and
  marketing to ensure profitability.
  1.7. Financial plan:

1. Cost structure:
   Operational cost:

• Rent: Rent for the place will be around 50000 taka per month, including all utility
  facilities.
• Staff: Salaries for caretakers, groomers, vet doctors, and administrative personnel will
  be 40000 taka per month.
• Supplies: Pet food, grooming equipment, veterinary tools, and cleaning equipment
  will cost a minimum of 5000 taka per month.
  Capital expenditure:
• Setup cost: The initial setup cost for the development of facilities and decorations will
  be around 10,000 taka.
• The purchase of equipment like cages, veterinary equipment, and grooming tools will
  cost around 25000 taka.

2. Revenue Streams:

1. Day-care service: Customers have to pay a charge of about 500 taka for each cat and
   800 taka for each dog for every 24 hours of time, including feed.
2. Grooming service: A professional grooming (bathing, washing, and nail trimming)
   service package will be available for 300 taka per animal as an additional service.
3. Health check-up service: 24-hour emergency health check-up services will be
   available.
4. Booking system: The advance booking system will be available at a 300-taka deposit
   per animal.

3.Financial projections:

Revenue projection:

• Our maximum capacity at the initial starting point is 15 cats and 10 dogs. We expect
  that a minimum of 8 animals per day or 20 animals per week will take advantage of our
  services, so that our weekly revenue generation capacity will be a maximum of 20k taka.
• Seasonal variations will occur during holidays when pet owners travel more, like Eid,
  puja, or the winter season, especially.
  Cost projection:
• The monthly cost projection will be 1 lakh taka, including rent, utilities, and additional
  expenditures.
• The establishment cost will be 50,000 taka. Profitabilty analysis:
• Net Profit Margin: Target revenue generation will be 80000 taka on average per
  month.
• Breakeven timelines: Our target is to meet the breakeven point after 6 months of
  starting the business.

4. Financial requirements:

1. Initial investment:

• Estimation of initial investment will be 25k tk, including start-up and purchase of
  equipment.
• Source: The founder will invest from his own savings and then take bank loans.

2. Financial control:

• Budgeting and a cost tracking system will be done.
• A review of financial reports (income statement, balance sheet, and cash flow
  statement) will be done regularly.

3. Financial risks:

• Market risk: demand fluctuations due to economic conditions or competitive
  pressure.
• Operational risk: service quality is impacted by turnover and health care
  emergencies affect market strategy.
  1.7. Marketing Strategies and Tactics:
• Digital Marketing:
  Website: Design a simple-to-use website with services, booking information, and reviews
  from former clients.
  SEO: Conduct keyword research to discover the kinds of search terms people are using to
  find businesses like yours; this should include terms such as ‘pet care in Dhaka’ or ‘dog day
  care Dhaka’. Social media: Facebook, Instagram—to publish pieces of advice on pet care,
  cases from practice, and current special offers.
  Online Advertising: Facebook ads and Google Ads banners to reach a highly active audience
  of pet owners in Dhaka.
• Offline Marketing:
  Referral Sources: Cooperate with the local veterinary practitioners, pet shops, and
  apartment buildings for clients.
  Events: Organise or sponsor related pet events and workshops so as to create awareness
  of the brands among the communities.
  Print Media: Post fliers in local magazines, newspapers, at veterinary shops, or any
  magazine containing information on pets.
• Customer Relationship Management (CRM):
  Retention Strategies: It is incentivizing clients to make subsequent purchases; offering a
  client a unique code or voucher for a particular percentage off their next order; getting in
  touch with clients after they have made purchases to check with them and see if they have
  other needs or any further business with the company.
  Feedback Loop: It is recommended to engage the clients often in order to know their
  quality needs with regard to services rendered and also to handle their complaints.
  1.8. Appendix:
  Legal and administrative requirements:
• Our business will get an official license and permit to provide service.
• Acquirement of liability insurance to safeguard against potential.