EXECUTIVE SUMMARY:
Persian cat breeding is a business plan where exotic persian cats will be bred to produce persian kittens and sell them to pet animal lovers specially cat lovers. In this modern era, the popularity of keeping cats as pet animals is increasing day by day. In this case, members of various aristocratic or elite families are more interested in keeping foreign persian cats than domestic cats. So persian cat market in Bangladesh is increasing day by day and it will increase more in near future. Hence, persian kitten breeding and selling is a very promising business. A persian cat gives birth about three times a year. and gives an average of 3-4 kittens each time. The market value of each kitten is around 20-25 thousand taka.
In the initial stage, the business can be done by the entrepreneur himself or herself and a family member. In this case, both of them need to have basic knowledge about cat rearing. There are several significant means of marketing and selling persian kittens as a business product for profit generation. e.g.: Social media marketing (facebook, instagram etc.), various advertisement websites etc. It is possible to market and sell the product (Persian kittens) to potential customers very easily through etc.
BUSINESS DESCRIPTION:
This would be a business where persian cats would be bred and subsequently sold. First, we will buy mother Persian cats and breed them regularly to produce persian kittens. Persian cat lovers can purchase kittens from us and keep them as pets.
Our market area will be Dhaka Metropolitan City. We will market and sell our produced Persian kittens in a suitable manner within Dhaka Metropolitan City.
The business will initially be started by 5 mother persian cats. This will require an investment of 2.75 lac taka. The said investment will be spent on the production of persian kittens by rearing and breeding mother Persian cats.
Vision: To be the reliable and pioneer exotic cat breeding & selling company in Bangladesh.
Mission: Breeding of persian cats which are high in quality, have good pedigree, healthy. We will be reliable to maintain the highest standard quality of breeding and maintaining proper animal welfare.
Objectives:
- High quality breeding standards of persian cats.
- Breeding according to genetics.
- Applying latest technology to maintain excellent progeny.
- Producing congenital & genetic disorder free persian cats.
- Highest concern about customer satisfaction.
MARKET RESEARCH & INDUSTRY ANALYSIS:
Assessment of the industry: Currently this industry has a lot of potential.
Market Size: In this modern era, people are becoming lonely day by day. People are choosing pet animals as their companions to relieve their loneliness. Cats are very popular as pet animals. So this market size is increasing day by day and will increase more in future.
Target Market: Animal lover people of aristocratic or elite society.
Market Trends: Its market trend is increasing day by day. That is, it is uptrend (bullish trend).
Competitors: This business has some competitors in the current market. But most of them are unorganized, unskilled in animal science, genetics and breeding, ignorant of veterinary medicine. So as an animal doctor entrepreneur himself there is ample opportunity to do well in this market.
MARKETING & SALES STRATEGY:
- Social media marketing.
- Online buying & selling sites.
- Affiliate marketing with different animal welfare organizations, pet clinics etc.
- Sponsoring various animal welfare organizations as well as pet clinics etc.
OPERATIONAL PLAN:
Location: Dhaka (Metropolitan City)
Efficient Manpower: Two people will be enough as manpower in initial stage.
- One for nurturing and caring for cats.
- One to perform the duty of Outside. For example: buying cat food, buying medicines, delivering kittens to customers, etc.
Equipments: All the things that are needed for cat rearing will be required.
For example:
- Cat bed
- Food container
- Litter box
- Various toys etc.-Resource planning:
- Foreign cats of good bloodline (such as Persian cats) can be purchased from conventional markets.
- All the necessary things for keeping cats can be purchased from various pet shops.
Product Delivery: The kitten will be delivered to the buyer through own delivery.
Others day-to-day operations: feeding breeder cats and kittens regularly, taking care of them, cleaning litters regularly, giving vaccines as per vaccination schedule, providing treatment when sick etc.
PRODUCTS OR SERVICES:
Description of the products or services: The kittens produced from cats through breeding will be sold as pet animals.
Features:
- Good blood line.
- Possessing good genetic characteristics.
- Vaccinated.
- Free from congenital and other fatal & harmful diseases.
- Pedigree records.
Benefits:
- Increase one’s happiness.
- Reduce anxiety and stress.
- Increase dopamine secretion.
- Helps to reduce blood pressure.
- Gives emotional support.
- Improve Cardiovascular system.
- Helps to become virtuous being.
- Increase social communication
- Helps to teach responsibilities.
- Improve Immunity of children.
- Heals various types of psychological and mental problems.
FINANCIAL PLAN:
Residence for cat rearing = Own
Hand cash = 75,000 taka
Business partners (2) = 1,00,000 from each person.
The profit will be distributed among 3 investors equally.
Start-up Cost:
Starting a business with 5 mother Persian cats = 2.5 lac taka.
Fixed Cost:
Cat’s living equipments, litter box etc. = 5,000 taka
Variable Cost:
Cat food, vaccines, treatment if sick, breeding etc. (per month) = 12,000 taka
Direct Cost:
- Entrepreneur himself and any family member can do this business together. So, there is no need to appoint someone.
- Transportation = 3,000 taka
- Miscellaneous = 3,000 taka
Indirect Cost:
5 mother Persian cats can be easily raised at home. So, no separate house rent, electricity and service charges are required for this.
Income:
- A mother Persian cat can give birth about 3 times a year. On average, 3-4 kittens are born each time they give birth.
- A good bloodline Persian cat kitten costs = 20,000-25,000 taka.
- The market value of a mother Persian cat giving birth to an average of 4 kittens 3 times a year = around 2,00,000 taka.
- Market value of 5 mother persian cats giving birth to 4 kittens 3 times in a year = 5*2,00,000 taka = 10,00,000 taka (yearly)
That is, it is possible to reach the break even point within 12 months of starting the business.
SWOT ANALYSIS:
Strengths:
- Lofty demand for pets.
- Excellent breeds of cats.
- Expert breeders.
- Knowledge about genetics of animal.
- background of veterinary medicine
Weakness:
- Costly initial investment
- Health risk of pets.
- Breeding risk of pets.
Opportunities:
- Growing market of pets.
- Diversifying into pet products & services.
- E-commerce
- Suitable partnership & collaborations.
Threats:
- Economic fluctuation of pet owners.
- Health epidemiology
- Competition
- Public concern
HARVESTING STRATEGIES:
- We will generate our profit by selling regular produced kittens.
- An adult persian mother cat can make a revenue of 2,00,000 tk per year.
- From 5 mother persian cat, it will be = 10,00,000 tk.
MILESTONE SCHEDULE:
From this business plan of ours, it is possible to generate about 5 lac taka profit per year.
Through this we can reach break even point within 1 years.
After 2 years: Thus, after 2 years we can expand the business further by investing our dividend or making new investments if we wish.
Gradually we will introduce more services.
For example:
- Sale of pet accessories.
- Sale of pet food.
- Sale of pet toys
- Veterinary service.
- Breeder parent/mother Persian cat sale etc.
After 5 years: In this way we can establish our company, within the next 3-5 years, as one of the pet companies in the world of pet industry.