Executive Summary

Business Overview:
EcoMushroom Farm is Bangladesh based agri business founded by Afsana khanom, DVM (JUST) situated in Jamalpur, Mymensingh, Bangladesh.It supplies premium-quality mushrooms using natural and organic practices. The quality of the products earned the business a loyal customer base in community.The employees working here also given adequate training and we grow Oyster, Shiitake, and Button mushrooms with a focus on quality products and innovation.
Vision:
To become Bangladesh’s top provider of sustainably grown, high-quality,nutrious, health promoting and eco-friendly mashroom and also focuses on large scale production of different varieties of mashroom which have a high demand in global market and also supporting rural communities and new business opportunities.
Mission:
Our mission will be supplied fresh, nutritious mushrooms by producing organic practices to the Bangladeshi market, and also educating consumers on health benefits and will be working on the awareness of maximizing the utilization of perishable goods as well as enhancing environmental sustainability.
Market Opportunity:
With a growing population and rising demand for organic foods, Bangladesh’s mushroom market is expanding. EcoMushroom Farm,Bangladesh is positioned to meet this demand with consistent, high-quality supply.
Target customers :
Gourmet restaurant abroad, health conscious community, vegetarian and vegan, supermarkets,organic food stories, local farmers markets.
Products and Services:
We offer fresh and premium quality organic mushrooms, canned mashroom,mashroom soap powder, noddles and Pickles, dried mushrooms and ready-to-cook kits, along with educational tours and workshops on sustainable agriculture.
Unique Selling Proportion:
EcoMushroom Farm, Bangladesh is committed to sustainability and quality, using organic substrates, efficient water management, and renewable energy.
Unique Points: Ethically sourced, sustainable cultivation practices with high biosecurity, and superior quality assurance. We ensure transparency and traceability in our products including
Premium Quality mashroom
Nutrient-Rich mashroom
Strict Health Protocols
Eco-Friendly Operations
Organic Options
Community-Centric Approach
Local Employment
Support for Local market
Educational Initiatives
Open business Policy
Convenient and Direct Sales Channels
Direct-to-Consumer Sales
Customized Orders
Growth Potential:
Extension of our target market by exporting our products in the areas of Bangladesh and neighbouring countries and also expansion of business by providing diversified products of organic mashroom .There is a great opportunity for employment generation through this business in rural areas.Application of advanced technology (Machinery & other technology) in cultivating and harvesting the mashroom that helps to get premium quality mashroom with the shortest time and labour cost.
Operations:
Our Jamalpur facility uses advanced techniques for year-round production. A skilled team ensures top-notch cultivation and post-harvest handling.
Management Team:
Key members
Founder or manager : Afsana khanom
Labour or assistant : 2 labours
Led by experts in agriculture and business, our team drives innovation and operational excellence towards strategic goals.
Financial Overview:
Initial investment :50000 taka
Break -even point :within 2 months
Strong market demand and efficient processes forecast robust financial performance. Initial investments will establish infrastructure and marketing, aiming for profitability within three years.
Forecast of sales and profit:
Periods of forecast: January–December (2024)
Product: varieties of premium quality mashroom
Selling price: 200-250 taka per kg
Average selling production volume:250-300 kg/month
Total annual sales revenue: 60,000 – 720000 taka
Total annual cost: 300000 taka
Profits Forecast = (600,000-300000) = 300000 taka/year
Future Plans:
Our future plan will be to expand our product line, enhance distribution, explore exports, and invest in R&D for new varieties. Continued community engagement and sustainable agriculture promotion are key.
Besides these,we have also plan to produce mashroom seeds or spawn which will help to reduce initial cost of purchasing seeds and extra spawn will be sold for next cultivation.
Business description
Business name: EcoMashroom Farm
Type: Organic and eco-friendly mashroom cultivation
Location:Bakshiganj, Jamalpur, Mymensingh
Owner/Manager: Afsana khanom
Email address: ecomashroom000@gmail.com
Vision statement :
To become Bangladesh’s top provider of sustainably grown, high-quality,health promoting and eco-friendly mashroom and also focuses on large scale production of different varieties of mashroom which have a high demand in global market and also supporting rural communities and new business opportunities.
Mission statement :
Our mission will be supplied fresh, nutritious mushrooms by producing organic practices to the Bangladeshi market, and also educating consumers on health benefits and will be working on the awareness of maximizing the utilization of perishable goods as well as enhancing environmental sustainability.
Business Objectives:
To provide highly palatable and premium -quality mashroom
To increase the marketing channel .
To provide value-added services.
Enhancing customer buying interest by creating enticing offerings
To provide 100% organic mashroom
Expand market reach internationally.
Develop a loyal customer base and repeat visitors.
Products and Services:
Products –
We intend to grow and sell all the kinds of mushroom that is being consumed in Bangladesh , United states of America and other countries.
Some of the products and services we intend to engage in are:
a)Fresh mushrooms such as common –
Button mushroom,
Shiitake,
Oysters,
Medicinal reishi,
b) Processed mushrooms (dried, canned, frozen)
c)By-products: use as a fertilizer
Services–
Give trainings to intending new farmers.
Educational Programs:
Workshops and seminars
Operations:
Farm Layout: processing facilities, visitor center.
Sustainability: organic waste management.
Market Strategy:
Market trends –
Increase in processed food consumption.
Love for consuming food that is healthy.
Ease of growing mushrooms.
Mushroom market is filled with intense competitors – small, medium and large scale.
Target Markets: Gourmet restaurant abroad, health conscious community, supermarkets,organic food stories, local farmers markets.
Channels: Online presence, direct sales, trade shows, partnerships.
Market opportunity:
Export possibilities
Employment generation
Expansion of business by producing quality, diversified products.
Selling products online to reach audiences through e-commerce
New markets can be entered locally and internationally
Capitalizing on growing demand for probiotic-enriched Mashroom
Increasing popularity by creating new varieties (including oyester mashroom,pink oyester mashroom,wood ear Mashroom, milk white Mashroom, straw Mashroom, shiitake Mashroom etc) mashroom.
To do good business we have to build up good relationship with gourmet restaurants or supermarkets.
Eco-friendly packaging should be used to attract eco-conscious consumers
Partnering with food bloggers and influencers to reach new customers
★Competitive analysis:
Within Bangladesh, there are few mashroom farms operating within the selected market segments are community based and focus solely on a few households.
★Market research and Industry Analysis:
The most suitable customers of Eco Mashroom Farm are those who reside in apartments without any area to build a new Mashroom farm. Nowadays, people are becoming increasingly food conscious and don’t shy away from spending money on healthy organic food.The farm serves households with medium to high disposable income.Most of the customers are in the age group of 25-55 years who are either working professionals or retired Market research suggests that EcoMashroom farm will have good prospects in future.The market has witnessed seizable growth in the past five years regarding the consumption of organic food.
★ Market Overview:
Customer demand ,product demand are assessing overall market size and growth trends
They need to review market share and customer base of weaknesses.
Sales strategy
Sources of Income:
Generation of income for our business from different sources such as:
- Different kinds of fresh mushrooms such as button, shiitake, oyster, enoki.
- Processed mushrooms (frozen, dried, canned).
- Give training to new intending farmers.
Marketing Strategies - Product Strategy:
Diverse Range: Raw mashroom and byproducts. - Pricing Strategy:
The prices for our mushrooms will totally depend on the kind of mushrooms
Cut down costs where necessary to reduce our final price.
The price we would set for our mushrooms are fair to our customers and ourselves.
Our target customers are mainly elite or aristocratic people. Generally, they don’t shy away from spending money on healthy organic mashroom . Rather they mainly focus on the quality of product.
So, our products quality will be premium and profit margin will be high.
Premium Pricing: Reflect high quality as luxury items.
Promotional Offers: Discounts or bundles for first-time buyers and special events. - Distribution Strategy:
Direct Sales: Through the farm’s online store and physical shop.
Retail Partnerships: With luxury brands,super shop and gourmet restaurants.
Export Strategy: Develop an export plan. - Promotional Strategy:
Digital Marketing:
Website: Informative and visually appealing with e-commerce capabilities.
Social media: Use Instagram, Facebook, and YouTube for engaging content.
Email Marketing: Send newsletters with updates, promotions, and educational content.
Content Marketing:
Blog and Video Content: Showcase farm, production process, and customer stories.
Public Relations:
Press Releases: Announce farm milestones, new products, and conservation efforts.
Event Marketing:
Farm Events: Host tours, workshops, and product launches.
Customer Engagement and Retention: - Customer Service:
Responsive Support: Through phone, email, and social media.
Feedback Mechanisms: Collect and act on customer feedback. - Loyalty Programs:
Rewards Program: Discounts, exclusive products, or experiences for repeat customers. - Community Building:
Social Media Engagement: Foster an active online community.
Educational Content: Share informative content on farming, conservation, and product benefits.
★Product offers:
Analysis of ingredients: Organic, local sourced
Sometimes special pricing offers, discounts should be given so that consumers are interested in purchasing
★ Target market :
Our target market:Huge target market available to buy our mushrooms.
Selling mushrooms in retails, and in wholesale to following group of people : –
Local health food stores
Households
Farmers’ markets
Supermarkets
Restaurants Hotels
Factory cafeterias
College cafeterias
Caterers and catering services.
Health conscious people
Gourmet consumers
Gift shoppers
Online page customer
★ Pricing strategy:
Our target customers are mainly elite or aristocratic people. Generally, they do not think about price of a product. Rather they mainly think about the quality of product.
So, our products quality will be premium and profit margin will be high.
★Branding:
A strong brand should be created so that it is the highest highlight in the market
A trustworthy page should be created online so that customers are not cheated
1.Unique Selling Proposition (USP):
Sustainability: Eco-friendly and ethical farming practices.
Quality: Premium quality organic mashroom
Experience: Unique and educational experiences. - Brand Identity:
Name and Logo: Create a recognizable and memorable brand.
Brand Story: Emphasize the farm’s origins, values, and commitment to sustainability and conservation.
★Customer Experience:
Always focus on customer needs
Must maintain good relationship with customers
★ SWOT analysis:
SWOT ( strength, weaknesses, opportunities, threats) is also related to a competitor analysis.
SWOT analysis
Strength –
- Huge mashroom farm having ability to meet demands of our customers.
*100% organic
*Certified products
*utilize Agricultural wastage as substrate
*Recycling of farm residues like paddy straw and others for better utilization of substrates for growing mashroom
*Needs short planting time and dose not require extensive planting land.
*competitive pricing
*We will also offer training to intending mashroom farmers.
Weakness –
*Lack of availability of quality spawn
*Unbearable smell that reduce customers satisfaction
*lack of management skills
*Unskilled workforce
*Need to constant monitoring and regulating the temperature
*Lack of proper knowledge in rural communities about the nutritive values and other benefits of mashroom
Opportunity – - All the year round production possible
*Minimum maintenance cost
*To earn well profit and generates employment opportunities
*Low in cholesterol level that’s why it’s first choice of many health conscious person
*Mashrooms are rich in digestible essential amion acid,rich protein, vitamins and minerals - Development of new food products by using mashroom including canned mashroom,mashroom soap powder, noddles and Pickles.
*Increasing foreign revenues by exporting new food products (specially button Mashroom) like U.S.A and others European countries.
Threats –
*Fungal infestation which drastically reduced production and also have a chance to damage whole plot
*Mashroom spores can enter lungs during working in farm and cause unexpected health problems.
*Arrival of new competitors to our same location.
*Political and economic changes
*Whereas mashroom cultivation highly depend on weather that’s why weather fluctuation extensively impact on mashroom production
Operations plan:
*Sourcing of raw materials:
Sourcing is the process of Scratch, Analysis, and dealing with the suppliers who provide quality spawn products for a business purpose. It is related to identifying the best sources from which to obtain quality spawn, negotiating terms and conditions, and also confirming the quality and reliability of the suppliers.
Sourcing of raw materials for export is related to some key steps which are to provide premium quality spawn,agree to some terms, and conditions and have successful delivery to international markets. There are some a comprehensive method for sourcing raw materials for export:
★Market Research
➤Identify Demand: To analyse which types of mashroom (Shiitake mashroom)demand are higher in international markets.
➤Analyze Competitors: To analyse how many competitors are in this market and decide a proper price for surviving in the market.Must follow many tricks and strategies to survive with the competitor.
*Supplier
Search for supplier:
local market and Cooperatives.
➤Online Directories.
➤Government agencies. - Supplier Verification
➤Premium quality organic mashroom
➤Certifications
➤ Reputation
*Establishing Contracts
➤Negotiations: Discuss and agree on pricing, delivery schedules, payment terms, and quality standards.
➤Contracts: A detailed contract paper should documented with all terms and conditions, including penalties for any compliance - Quality Assurance
➤Standards: Always keep the product to an international standard.
➤Inspections: My employees regularly inspect the business. Also monitor the different stages of mashroom cultivation and harvesting.
➤Training: should provide training facilities for workers so that they are skilled in cultivating, harvesting, packaging and marketing to meet export standards.
The TEAM:
Founder & Owner = 1 person
Assistant: 2 persons
Financial Plan
1.Initial Setup and Capital Investment
A. Capital Requirements:
Land: own land
Infrastructure: Expenses for enclosures, water systems, and other facilities.
Equipment and Supplies: shelves and humidifier, initial stock of mashroom spore or spawn
B. Funding Sources:
Equity Financing: Investments from owners or external investors.
- Operational Costs
A. Recurring Expenses:
Staff Salaries: Wages for workers and management.
Maintenance: Upkeep of facilities, water systems, and equipment.
Utilities: Costs for water, straw or sawdust, lime and other utilities.
B. Marketing and Sales:
Branding and Advertising: Costs of marketing campaigns and promotional materials.
Sales Channels: Expenses for online sales platforms or physical retail partnerships. - Revenue Projections
A. Product Sales:
Mashroom :organi and premium quality mashroom
By-Products: Sales of wastage as fertilizer which enhance soil fertility. - Profit and Loss Statement (P&L)
A. Revenue: Breakdown of income sources (product sales, by products)
B. Cost of Goods Sold (COGS): Direct production costs (feed, veterinary care, processing costs).
C. Gross Profit: Revenue minus COGS.
D. Operating Expenses: All operational costs (salaries, utilities, maintenance, marketing).
E. Net Profit: Gross profit minus operating expenses. - Cash Flow Statement
A. Inflows: Cash from sales and grants
B. Outflows: Cash spent on operations and capital expenditures.
C. Net Cash Flow: Inflows minus outflows. - Balance Sheet
A. Assets:
Current assets: Cash, inventory, accounts receivable.
Fixed assets: house and equipment. - Break-Even Analysis
A. Fixed Costs: Total fixed operational expenses.
B. Variable Costs: Costs that vary with production volume .
C. Break-Even Point: Sales volume needed to cover total costs. - Risk Management and Contingency Planning
A. Risk Assessment: Identification of potential risks ( market fluctuations, regulatory changes).
B. Contingency Funds: Reserves for unexpected expenses or emergencies. - Monitoring and Review
A. Regular Financial Reviews: Monthly/quarterly financial statement reviews.
B. Adjustments: Changes based on financial performance and market conditions.
Financial plan summary :
*Own land
Hand cash – 50000 taka
Family provided: 30000 taka
Startup Costs:
Infrastructural cost :15000 taka
Others equipment : 5000 taka
Recurring cost 🙁per 2- 3 months)
Mashroom spawn: 5000 taka
Substrate materials –
rice husk,sawdust : 5000 taka
Lime,polythene, spray machine, compost and others :5000 taka
Total cost : 15000 taka
Management costs:Monthly
Labour :20000 taka
Harvesting, storage, marketing and distribution cost: 5000 taka
Total cost:25000 taka
Revenue :
Monthly sales: 40000-45000 taka
Break even point: 2 months
Annual expenses :
1st year:
Salaries – 200000 taka
Maintenance costs:100000 taka
Miscellaneous 50000 taka
Total expenses :350000 taka
2nd year:
Salaries – 210000 taka
Maintenance costs:115000 taka
Miscellaneous 60000 taka
Total expenses :375000 taka
3rd year:
Salaries – 240000 taka
Maintenance costs:130000 taka
Miscellaneous 75000 taka
Total expenses :445000 taka
4th year:
Salaries – 270000 taka
Maintenance costs:165000 taka
Miscellaneous 90000 taka
Total expenses :525000 taka
5th year:
Salaries – 310000 taka
Maintenance costs:280000 taka
Miscellaneous 110000 taka
Total expenses :700000 taka
Annual revenue :
1st year: 500000 taka
2nd year:700000 taka
3rd year:950000 taka
4th year:120000 taka
5th year: 170000 taka
Net profit :
1st year: 150000 taka
2nd year :325000 taka
3rd year:495000 taka
4th year: 675000 taka
5th year:1000000 taka
Milestone schedule:
1) 1st and 2nd month:
Market Analysis
Identifying the target market and analyzing the competitors.
To create better quality organic mashroom
Firstly to create a plan of business
These products have very good market potential as these are consumed in most of the households, restaurants, other eateries, clubs, hostels etc.These products are sold through many outlets like grocery shops, departmental stores, gourmet restaurants etc.
2)3rd month:
To collect the necessary licenses of business.
Improving brand value day by day.A strong brand should be created so that it is the highest highlight in the market.A trustworthy page should be created online so that customers are not cheated
Applying for loans if required
3) 4th month:
Finding efficient suppliers for raw materials and packaging
Establish quality control procedures
4) 5th & 6th month:
Recruiting and training workers to increase production
5)7th month:
Conducting small scale production runs to check quality
Primarily receiving consumer feedback
6) 8th month:
Creating a marketing strategy including -online ,social media and advertising
Distribution channels should be established including local stores and online sales
7)9th month:
Official launch of the product at the end of the campaign
First to start selling products through channels
8) 10-12th month:
Monitoring sales and collecting customer feedback
9)13-24th month:
Product expansion based on market demand.
Increasing production capacity to meet growing demand.
Finding new markets and expanding distribution channels
10) 25+ month:
The long-term goal is to continuously improve product quality.
Staying updated about market demand
We plan to expand our product line, enhance distribution, explore exports, and invest in R&D for new varieties. Continued community engagement and sustainable mashroom promotion are key.
Critical risk:
The mycelium is highly susceptible to molds,some fungus and bacteria which can destroy the whole batches of mashroom.
Fluctuating the demands for mashroom depends on seasonal changes, customers satisfaction and market trends that can effect on sales and revenues.
Different types of pests including rodents,mites and flies can damage mashroom leading to significant losses.
For optimum growth and better production, mashroom cultivation requires proper temperature, light and humidity, lack of this conditions leading to poor quality and yield.
Challenging to collect quality spawn, substrate which can disrupt production.
Having probability to disease infestation including viral,bacterial disease during mashroom cultivation.
Conclusion:
The study revealed that mushroom production is easy work because it requires only a little technical efficacy and a highly profitable agribusiness as evident for its lucrative benefit cost ratio.No need to large area of land for this farming and raw materials are available in everywhere. . Mushroom production is increasing due to high demand of domestic market and export potentiality. Nowadays, mushroom cultivation is the most productive and profitable business in Bangladesh because in a short period of time it converts our hard work into profit.Oyster, Button and paddy straw mushrooms are most preferable species and cultivated in our farm; but the wide cultivation is confined to oyster mushroom (Pleurotus spp.) which are grown throughout the year.Government agricultural farm departments is not providing fully seeds for Mashroom cultivation so we will be prepared own and buying private seeds for next cultivation.
Submitted by,
Name:Bably
Roll:172722
Session : 2017-2018