Introduction
As the climate of Bangladesh is hot and humid, people yearn to cool off and refresh themselves in a swimming pool. However, swimming pools are quite limited in Dhaka and urban areas like Jashore. Building and maintaining a permanent swimming pool can be costly which many families and institutions cannot afford. Mobile swimming pool business is a new innovative solution that can bring the joy of swimming in different places and events.
A summer’s day in Jashore, the temperature soars to around 42°C. A refreshing dip in a swimming pool brings a lot of relief in such situations. Unfortunately, public swimming pools are rare in Bangladesh and private swimming pools are beyond the reach of most families. In such circumstances a mobile swimming pool service presents significant opportunities as a novel business idea. Mobile swimming pools offer the pleasure and convenience of swimming at various locations and events, provides convenient and affordable services. This business plan is the first service in Bangladesh.
1. Market Overview
The warm and humid climate in Bangladesh is an ideal environment for swimming and other water-based recreational activities. But the use of swimming pools is limited especially in urban areas where space is very limited, and construction and maintenance costs are high. This gap in the market is a lucrative opportunity for mobile swimming pool services that can provide temporary pools for various purposes.
1.1. Target Market
- Residential Customers: Temporary pools offer solutions for family and private parties, summer fun or special events
- Event Planners: Weddings, corporate festivals and community events.
- Schools and Community Centers: Institutions that offer swimming lessons, sports events and community events.
- Rehabilitation Centre: Physical therapy stations and temporary pools are needed for exercise.
- Corporate Clients: Many companies host various events for employee wellness.
1.2. Market Demand
Disposable income and a growing middle class are increasing the demand for recreational activities in urban areas. Now people are increasingly interested in swimming for leisure recreation, health and fitness awareness exercise. So, the idea of a mobile swimming pool is particularly attractive because without the need for a permanent structure this activity can be enjoyed for convenience and saving solutions.
1.3. Competitive Landscape
Currently there are no alternative projects for temporary swimming pools in Bangladesh. Running public pools are almost overcrowded and not acceptable to everyone. Private pools are expensive to build and maintain. A mobile swimming pool service will fill this void and provide an affordable and convenient option business.
2. Business Model
Mobile swimming pool business operated on short term rental basis. This business has multiple revenue streams or sectors:
- Rental fees: Fees vary based on the duration and type of rental.
- Setup and transportation fees
- Maintenance and cleaning services fees
- Accessories and add-ons: Rental of accessories such as pool covers, heaters, lights and safety equipment
2.1. Pool design and specification
Design is the cornerstones of a business model. It is always durable, easy to transport, and setup also customized for different locations and customer needs.
- Material: High quality durable materials used to build strong but lightweight such as using reinforced PVC and aluminum frames
- Sizes and Shapes: Creating pools of different sizes according to different locations and customer satisfactions. Such as small round pools for private user, large rectangular pools for events and special designs for therapy
- Easy setup: Create a design that minimize assembly time, setup time and labor costs.
- Water management: Always used safe and clean water and use different systems for heating or cooling.
2.2. Logistics and operations
Efficient logistics and operations are critical to success in the mobile swimming pool business. This includes:
- Fleet of vehicles: Used vehicles for safely and efficiently transport the pool and associated equipment.
- Trained staff: Recruiting trained professional manpower for pool setup, maintenance and customer service.
- Booking system: Firstly, create a user-friendly online booking system besides available with physical booking where customers can easily understand and seen every detail about it.
- Customer support: Conducting searches and provide hotline support to ensure a good user experience.
2.3. Additional Services
- Food and beverage services offered for swimming pool parties and events.
- Live guards’ jacket is provided for hire to ensure safety uses of pool.
- Swimming lessons available for children and adults.
- Introducing event planning services to help customers organize and host successful pool parties and events.
3. Marketing and promotion
- Online marketing: Create a website and a social media page. Using search engine optimization (SEO) and pay-per-click (PPC) advertising on web sites.
- Partnerships: Collaboration with event planner, educational institute, community center and rehabilitation centers for promotions
- Local advertising: Local newspapers, radio community boards and making to advertise. Attending local events and fairs to showcase mobile pools
- Promotions and Discounts: Offer discounts, referral bonuses and seasonal promotions to attract new customers and encourage repeat customers.
3.1. Digital marketing
- Content marketing: Create blogs, videos, infographics on swimming, pool maintenance, health benefits of swimming and event planning and sharing on social media and online platforms
- Email marketing: Build an email list and influence target customers by sending updates, promotions and offers in regular news update.
- Influencer collaboration: Hire local influencers and bloggers to promote mobile swimming pool services.
4. Financial projection
4.1. Startup Costs
- Pool and Equipment Purchase: BDT 5,000,000 – BDT 10,000,000
- Vehicles: BDT 3,000,000 – BDT 6,000,000
- Website Development: BDT 500,000 – BDT 1,000,000
- Initial Marketing: BDT 500,000
- Miscellaneous: BDT 1,000,000
4.2. Operating Expenses: Annually
- Staff Salaries: BDT 6,000,000
- Maintenance and Repairs: BDT 1,000,000
- Fuel and Transportation: BDT 1,500,000
- Marketing: BDT 1,000,000
- Insurance: BDT 500,000
4.3. Revenue Projections
- Average Rental Fee: BDT 50,000 per day
- Average Number of Rentals: 200 per year
- Total Annual Revenue: BDT 10,000,000
- If calculated and spent carefully, it is possible to achieve profitability within a few years.
4.4. Break-even point
To determine the break even point, divide the total fixed cost by the rental fee. This calculation will determine all costs and the number of rents required to generate profit.
4.5. Profitability
Financial performance will be monitored regularly and pricing, marketing strategies and operational efficiencies will need to be added to increase profitability. If the business has to be managed in balance with cost control and market then it is possible to earn more profit.
5. SWOT Analysis
5.1. Strength
Mobile swimming pool concept is unique and modern business that differentiates it from other businesses. It caters to the needs of its customers from private stages to public events. The right solution for even those who want swimming pool services without long-term costs. Pools can vary depending on the customer’s needs and location
5.2. Weakness
Buying vehicles and equipment requires a lot of upfront costs initially. Set-up, maintenance and customer service require logistics and skilled manpower. Demand fluctuates based on the season. Regular maintenance and cleaning is essential to ensure customer satisfaction and longevity.
5.3. Opportunities
Nowadays, the increasing interest of people in recreational activities creates many opportunities in the market. Schools and rehabilitation centres that conduct events are in high demand. It is possible to operate and expand business in new territories.
5.4. Threats
One of the challenges facing the business is the economic downturn which may reduce the demand for luxury rentals. Business may incur losses due to adverse weather conditions. Business profitability may fluctuate due to emerging competition. Doing business with local provisions and ensuring security is very challenging and expensive.
6. Risk management
Risks must be identified and acted upon to ensure long-term success in business
Weather, Economic Conditions, Competition these are some of the pictures in the market. Traffic jams and delays in transportation hinder customer satisfaction. Red lights are on for business when unexpected expenses are higher than expected income. Obtaining necessary permits and insurance coverage to avoid legal complications.
7. Sustainability and Future Growth
Using environmentally friendly construction materials. Preventing water wastage by using new technologies. Using high-capacity pumps and heating systems. Considering future expansion, offering permanent pools for those who want them. Adding pool side catering, lifeguard services, swimming lessons and body massage services.
Conclusion
A mobile swimming pool business is suitable in the current society where many people prefer convenience over everything. Because this business is innovative and delivered in a flexible way, it can target multiple audiences and events to embrace swimming pools. To sum up, with proper management, resource utilization, and market promotion, the mobile swimming pool business model has the potential to develop into a viable and sustainable business, providing many people with an opportunity to swim and enjoy themselves.
Through critically analyzing and identifying ecological weaknesses and threats, the mobile swimming pool business can develop a plan which will allow it to effectively leverage its strengths and opportunities in the recreational services industry. Easier access, more opportunities for customization, and providing a unique customer experience will be defining characteristics of outlets. It will not only be popular amongst green consumers but will also make the company save money in on operational matters in the long run, thus improving both the business’s profitability and image.
Finally, the mobile swimming pool business seems to propose fun, fitness, and flexibility which corresponds to the modern society’s trends. If the business keeps pace with the changes that define the marketplace and never ceases to innovate, it can endure and grow, bringing a wave of change to the world of on-demand recreational services.