When it comes to entrepreneurship and business, marketing strategy of a multi-Billion dollar company play pivotal roles in opportunities, or lack thereof. Grameenphone is one of the few multi billion dollar companies in Bangladesh. Grameenphone proved that clever marketing and entrepreneurial mindset aiming at innovation can not only change the telecom sector in Bangladesh but also market in general, when it is around advanced technology paired up with focusing on customer centric strategies at a whole next level.
What is Entrepreneurial Marketing Strategy ?
So, let me put it in simple words for you — what exactly is an Entrepreneurial Marketing Strategy, and what examples from the Grameenphone marketing strategy of a multi-Billion dollar company plans can we compare with? Abstract Entrepreneurial marketing (EM) is the execution of all innovation, risk taking and proactive processes by implementing various forms of market research to collect all necessary details for exploitation in available markets as well used in influencing within business concept
for a Startups or even Academic and Commercial organization working with highly competitive but stable/less Competitive but Less predictable environments. Conventional marketing is directed towards organizations that have a known going book of business and market, on the other hand entrepreneurial marketing is more dynamic in nature, it works with few resources at its disposal and relies heavily on unconventional products. There are five components of entrepreneurial marketing: innovation, creativity, customer relationship building, agility and valuable offerings.
Why Grameenphone ?
Grameenphone (GP): Grameenphone launched the first operation in 1997, and it is based on in the capital of Dhaka offering a largest mobile service around the Bangladesh by Norwegian telecommunications giant Telenor Group. The Grameenphone, established in 1997 is one of the most successful mobile operators to enter Bangladesh and serves over 80 million subscribers by end of 2024.
What enabled them to be so successful was a combination of what was offered and how it was delivered — A Start-Up Pedigree PMT led their creative marketing strategy. The presence of aggressive market forces operating in a fast-paced business environment such as telecommunications, where customer preferences and advances in technology change overnight. The constant nagging gives more fuel to GP for adopting evolved marketing strategies that revolve around the way entrepreneurs think.
The Entrepreneurial Marketing Strategy of marketing strategy of a multi-Billion dollar company
1. Customer Centric Approach
Another fundamental tenet of entrepreneurial marketing is operating the customer-centric business, which implies that all decisions are made from the customer’s point of view. From its launch, Grameenphone has been famous for its customer-centric marketing. The company first identifies the target segment’s needs or wants before providing the appropriate services.
For example, following the popularity of smartphones in Bangladesh, GP has introduced several mobile internet packs tailored to light to heavy data users. Secondly, it has personalized its package based on customer-specific needs. Through big data analytics, Grameenphone can understand consumer behavior and further personalize promotion or packages, increasing customer loyalty. This act, which exemplifies the company as constantly responsive and anticipating customer needs, is another part of GP’s entrepreneurial mindset..
Partnerships: Entrepreneurial ventures frequently use partnerships to help them grow faster and expand their reach into new markets. Through strategic collaboration with leading global and local entities, Grameenphone offers innovative products and services that meet the needs of customers across a comprehensive range of demographics. Different projects such as “Google Station” to provide free internet at locations with GP in collaboration with Google. Not only does this increase pilot brand exposure, but may also bring visitors who would subscribe to GP’s paid services in the future.
Grameenphone also works marketing strategy of a multi-Billion dollar company with local financial institutions to provide mobile financial services such as “Nagad” and “bKash,” enabling mobile-focused banking for customers. These partnerships has enabled GP to be the go-to place for communication & financial services and thus entrenched it more deeply in its customers life.
Moreover, the company’s use of big data analytics has allowed it to personalize its offerings. By analyzing user behavior, Grameenphone can send targeted promotions and service packages based on individual customer preferences, increasing customer loyalty and satisfaction. This innovative use of data driven marketing demonstrates GP’s entrepreneurial mindset in constantly adapting and anticipating customer needs.
2. Digital Transformation
The digital landscape is the new battlefield for any businesses and a fundamental shift for them.( Grameenphone Ltd. has been leading the change in digital transformation in Bangladesh) With a digital first marketing mandate, GP is targeting customers across various online platforms. The company also manages active dialogue with the customers through social media platforms like Facebook, Instagram and YouTube, generating engaging content as well as customer retention.
Grameenphone focuses its digital marketing campaigns towards the youth demographic, that is web and socail media savvy. For example, GP’s “Internet for All” campaign was redirecting internet to the underprivileged at every corners of the country, specially in a rural setting in Bangladesh. Not only has Grameenphone increased market share through its efforts to promote digital inclusion, but it has also enhanced its brand as a good corporate citizen.
3. The Strength of Content Marketing and Engagement.
One of the core themes in entrepreneurial marketing is that it has relationships built into its DNA, rather than transactional strategies which dominate in traditional advertising. Its work on Grameenphone’s blog, the social media & video campaigns and other content marketing efforts are a great example of doing the same. Thus, the company generates content aimed at educating, entertaining, and informing its audience either through mobile services explainer videos or digital literacy boosters.
For instance, Grameenphone has created a YouTube channel exciting stories from customers, detailed product demos and looked behind the scenes at some of how GP operates. Such transparency increases trust and paints GP as a brand that values its community. What is more, these content marketing campaigns also help improve the SEO ranking of the company and as a consequence increase its organic traffic to the website and apps.
4. Agility and Flexibility
Entrepreneurial marketing is a discipline of flexibility — the market can change very rapidly and Grameenphone has shown an impressive agility to be able to respond faster than anybody else. When the COVID 19 pandemic hit, GP quickly pivoted its marketing strategy in response to the changing needs of their target customers. Since more people started working and studying from home, GP has offered special data packages and extra internet speed to meet customers demands for mobile internet services.
In the pandemic Grameenphone responded with various payment flexibilities and discounts caring as an ideal data partner should. This resilient responsiveness to external forces is symptomatic of entrepreneurial marketing and demonstrates GP’s hands-on disruption handling.
5. Leveraging Data and AI
AI & Data Analytics One of the ground-breaking elements of Grameenphone’s marketing strategy of a multi-Billion dollar company is its incorporation of Artificial Intelligence (AI) and Data Analytics. Being an entrepreneur in the marketing space, however, more often than not means taking risks on nascent technologies and GP has been leveraging AI for customer insights and behavior tracking as well as to instill optimization into their retention-focused marketing campaigns. For example, Grameenphone uses AI-driven chatbots on the website and social media sites to respond customer queries in real-time round-the-clock.
In addition, the company uses data analytics to segment its customer base and personalize marketing communications. That way GP can be confident to invest in getting their message out effectively, ensuring that the audience receive information only at the highest moment. GP would be able to stay ahead of its competitors and keep the status as a market leader, using AI along with data.
6. Selling the concept of sustainability for marketing strategy of a multi-Billion dollar company
Today, the role of entrepreneurial marketing has been pivoted to sustainability and corporate social responsibility (CSR). Sustainability has become a key aspect of Grameenphone’s business model and recruitment campaigns. It’ll be hitting at a bad time for you, A quick win of stealing Live Data Market share could have really to environmental sustainability But Ivory Towers nonetheless rightfully prefers the few genuinely multi-opportunistic approach stakeholders in this hallucinogenic world- you know already; how it looks outside and where else I can find elsewhere nature is merging together closing R & D With maturity You w/LL social good to hand down (heavily disguised) appositively#17 Breaking free from porn!
Another canal where Grameenphone has been promoting CSR is community development. An education is one of the ways in which Labiba contributes to building a digitally inclusive Bangladesh Such a move enhances its brand reputation and fosters deeper emotional connections with the customers by portraying itself as a socially responsible company.
7. Innovation (Not Risk Taking)
But more than anything, entrepreneurial marketing is having the brass to take chances, and test new ideas. Grameenphone is not fearful of embarking new marketing journeys and has a history of engaging with risky campaigns. Working in an organization that is so cutting-edge, GP has no fear of the unknown — be it rolling out a brand new service or debuting a fearless advertising campaign. For instance, GP proving itself to be an early mover in mobile data and digital services already meant taking a risk in a voice-heavy market. But it was a bet that eventually paid off: data services became the bases of revenue across almost all operator groups in the following years.
Conclusion
The entrepreneurial marketing strategy of a multi-Billion dollar company employed by Grameenphone is a classic example of how even large corporates can remain in a startup mindset despite operating at scale. Grameenphone is leading the telecom industry in Bangladesh through customer centric innovation, strategic partnerships, digital transformation and an unwavering commitment to sustainability. Moreso is the company’s swift adaptability, taking on emerging technologies and its commitment to keeping drivers first in a changing market landscape. This study now provides us with an explanation – understanding the entrepreneurial marketing strategy of Grameenphone can help answer how we cultivate such billion dollar companies from dynamic environments!
