Introduction
In 1989 Nahar Agro began operation as a livestock venture.In this project cast out to be one of the successful schemes and had upheld sustainable growth maintaining top-quality day-old chicks, poultry and fish feed, dairy, and horticulture products. Achieved trust and confidence from the stakeholder viewpoints. Farmers never questioned the integrity and quality of these products.
Nahar Agro Group started its journey in 1990, Chittagong in a small range of poultry & dairy industry. Despite hundreds of adversity, the managing director of the group Mr. Md. Rakibur Rahman, and his employees keep progressing in devoted efforts and have been playing an important role in building a healthy nation and economy of the country by fulfilling the protein demand of the people. Nahar Agro Group always stands for the highest quality, because NAGʼs operations involve management teams working closely to ensure optimum quality service, which always translates into tangible advantages for the customer. Our competitive edge is that they thoroughly understand customer requirements, and diligently apply that knowledge to every stage of the business cycle.
Location
As a leading name in Nahar Cattle Farm agro-industry in Bangladesh, located in Bayazid Link Road, Arifin Nagar, Jalalabad, Bayazid Bostami, Chattogram, Bangladesh. This company is the largest Farm in Chattogram.
Head office
When Passion Pays Off – Story of Nahar Agro
Rakibur Rahman Tutul was only 13 when he started his company in the front yard of his Chattogram Pahartali home with a meagre Tk900 and a heart full of passion for chicken and dairy farming.
In a span of 37 years, his teenage venture has grown into one of the country’s largest and most successful agro-business with an annual turnover of around Tk1,000 crore.
Rakibur grew up wandering around the chicken farm in the government railway staff colony – filled with vast crop fields, ponds full of fish, and cattle. His father TS Mahbubur Rahman worked as a railway engineer in Chattogram.
Nahar, the Nahar Agro Group, was Founded in the name of his mother Samsun Nahar. The group, which has 35 factories in different areas of the country with more than 4,000 workers, provides various technical support as they as chicks and feed to about 10,000 poultry farmers across the country.
Photo: Mohammad Minhaj Uddin
In our country “It is my dream to fulfill the needs of protein and meat. “I work to manage the operating expenses of the company in order to survive and grow. I have been doing it for a long time and will continue to do so.”
Stages of Business Development
In 1986, Rakibur brought 300 hens of the Fayoumi breed with Tk 900 during Eid as salami (a gift given by elders).
He built a brooding box with corrugated tin near his house and started tending the chickens. After 20 weeks, hens are started laying 280 to 290 eggs per day.
Meeting the needs of the family, Rakibur started selling eggs to the people in his colony and around.
After school, when his classmates were spoilt in sports and adventure, he used to spend time on his hobby farm.
Rakibur’s father encouraged him to work on the chicken farm. His mother Samsun Nahar helps to him in work.
They got positive responses from customers, which made him more motivated when he started selling eggs in the surrounding area. His chicken farm grew up in size over the years.
While studying in higher secondary, Rakibur expanded his business with cattle. In 1991, he credited a dairy cow for Tk 1,10,000 and another one for Tk87,000 in the same year.
In 1992, he purchased one more cow for Tk1,41,000 to meet the increasing demand for milk from local buyers. Until 1994, there were 17 cows on his farm, located next to his government house.
In 1993, Rakibur’s father Mahbubur Rahman resigned from the railway service through a golden handshake. But he died of cancer in 1994 within six months of retirement.
After his father’s death, Rakibur left the railway colony house in Pahartali and moved to the Jhautala area of South Khulshi. A piece of land was bought there and builder a farm for 2,400 broiler chickens.
As the eldest son, he had to take care of the family. At that time, Rakibur brings cows from India. About 200 litres of milk thereby produced daily from his dairy farm.
In the midst of it, he continued his education and enrolled in a Master’s program. His younger brother was admitted to Chittagong University. All of their education and family expenses are borne by his income.
Business boosts with bank loans
In 1994, Rakibur requested to loan of Tk 50,000 from Mohammad Mohsin, manager of Sonali Bank Bahaddarhat branch. But after visiting the firm, the bank manager offered loan of Tk5 lakh.
Photo: TBS
At first, Rakibur was worried because it was a large loan to repay.
After some careful consideration, again Rakibur took a loan of Tk 3.5 lakh and bought more cows with the money and took anoer loan of Tk5 lakh after paying off the first loan within two years.
With bank loans, continued to rise the number of cows on the dairy farm. in Jhautala he opened a chicken feed shop in Jhautala. Day by day demand for broiler chicken started to increase in Chattogram and Rakibur on his farm.
In 1994, Rakibur segregated his business with names such as Nahar Dairy, Nahar Poultry, and Nahar Poultry Feed.
in 2002 Nahar Agro Complex Ltd founded. After that, factories they built one by one in different places of the country including Mirsharai, Sitakunda, and Fatikcchari upazilas.
Thriving despite setbacks
in 2004 Nahar Agro imported 46,000 parent-stock chicks from France to set up a hatchery. When the stock arrived at the airport, Rakibur found 26,000 chicks thereby dead which huge loss.
He was worried about how to produce from parent-stock chickens.
However, a loan of Tk70 lakh from a financial institution made him optimistic again. in 2005 the journey of Nahar Agro’s first hatchery started in Mirsharai, Chattogram.
But another threat was waiting down the way. The bird flu outbreak started in the country in 2005 when after the hatchery opening. Due to maintaining biosecurity, the hatchery chicks survived but their demand in the market fell.
At now Nahar Agro
Currently, Nahar Agro has 12 lakh parent-stock (broiler and layer) chickens. From the eggs, 22 to 24 lakh chicks are produced every week in various hatcheries.
Besides, the dairy farm has 1,700 breeding and milking cows. Daily bout 5,500 to 6,000 liters of milk are produced.
Nahar has four feed mills in Mirsharai, Sirajganj, and Jashore that is a production capacity of 60,000 tonnes per month. Nahar Agro provides chicks, feed and other technical support to around 10,000 poultry farmers who have up to 5,000 chicken farms across the country.
Nahar Agro’s Managing Director Rakibur Rahman Tutul is currently serving as the director of the Chittagong Chamber of Commerce and Industry as a senior vice-president of the Bangladesh Dairy Farmers Association.
He served as the president of the Breeders Association of Bangladesh (2017-2021. Rakibur Rahman was awarded “Dairy Icon” by the Ministry of Fisheries and Livestock in 2021, in 2022 best Farmer Standard Chartered-Channel I, and ACI Dipto Krishi Award by best Cattle farm in 2022.
Nahar Dairy farm
Tutul has created an aesthetic field on 35 acres of land surrounded by hills in Nolko, rows and rows of cows of different breeds are seen there. Tutul said the farm has 1,200 cows. Of those, 700 are dairy cows. All cows have activation belts around in their necks, and microchips. In this microchips send all the information about the cow to the computer, mobile or laptop. The entire farm is a great example as modern technology. From food to rearing and examining health status- everything is observed with the ultimate use of digitalization and smart technologies. Tutul’s farm has everything from temperature control to milking. When the cows are ready for milking, they go automatically to the milking parlour in rows. Everything in Tutul’s farm is being done automatically. The issues of cleanliness is done same manner and it is round-the-clock cleanliness. Organic manure is made from the cow dung. Only 60 workers are working at this farm.
They are ensuring 100 percent care of their cows and calves. About 500 to 600 calves are born every year and another source of his profit.
Applying all the latest technologies at his dairy farm. In each step of work, he thinks of his responsibility towards his motherland and cares for the people who work there with honesty. Tutul believes that he is getting all his desired success because of his principles. Development of local breeds of cattle is going on in a huge area at Jorarganj. He is trying to come up with a breed that gives more milk by crossbreeding Canadian Holstein breeds with local breeds, Red Chittagong and Munshiganj.
Holstein cows don’t adapt climate of our country. Under the huge shed, there are 100 Red Chittagong Cattle and 100 Munshiganj breeds. This process taken already five years in the 10-year plan. In time, success has begun to come.In the Red Chittagong breeds, 57 new breeds of crossbred calves have been born.
Business expansion
In 2025 aims that, to sell 10 lakh eggs per day for the consumers
Chattogram-based agro farm plans to make a Tk 150 crore new investment to expand its poultry business to enter the egg market with around 10 lahks daily supply by 2025.
There is a daily demand for 50 lakh eggs in the Chattogram region, in Bangladesh but there not enough poultry farms in this area to the demand of customers. They are planning to full- fill the gap in production
Currently, they produce nearly 2.5 lakh hatching eggs per day.
The move comes at a time when Bangladesh is grappling with price volatility in the egg market, forcing it to allow imports from neighboring India as a tool for stabilising the situation.
The poultry industry has been playing an important role in creating employment and fulfilling the nutrition demand of the people of agriculture-based Bangladesh. Considering the demand for protein of this country,
Aim of the company
Nahar Agro aims to supply two lakh eggs per day in 2024, that is eventually increases to 10 lakh by the next year, according to company officials.
With the massive business expansion plan, it hopes to create around 1,000 new jobs producing 50-60 tonnes of environmentally friendly bio-fertiliser per day.
By the end of 2025, the company will set up all seven sheds containing 1.2 million hens to produce one million eggs.
The company aims to incorporate modern technologies in its egg production, such as an automatic system for brooding, egg collection, drinking, and feeding facilities, installing an automatic ventilation system, and automatic heating and cooling equipment in the new layer industry.
These will also be an automatic litter collection system to turn the litter into biofertilizer. They are working on that, particularly to make our new industry more effective.
The company is maintained a sustainable growth that is top-quality day-old chicks, poultry, fish feed and along with dairy and horticulture products.
They operates four poultry and fish feed mills in Bangladesh with a production capacity per month of 60,000 tonnes .Currently, these mills produce 30,000 tonnes of feed a month, with 20% used by the company’s own farms and the remaining 80% marketed.
Additionally, the agro company provides chicks, feed, and other technical support to around 10,000 poultry farmers across approximately 5,000 poultry farms.
Vision
Their Vision is to be recognized as the brand of choice in the market segments in which they are choose to compete and whole maximizing their stakeholders’ values.
Mission
Their mission is to produce a market safe and healthy that wide-range of food products and reward and retain the best people in the food industry.
Values
In this core values are created customer-oriented, honest, quality and committed. These values guide everything and enable to make a positive.
They are a customer-oriented company and believe in developing strong, positive and long-lasting relationships with all their partners.
They are honest and fair with suppliers, customers and colleagues
They are dedicated to providing goods and services of excellent quality with a competitive prices to their entire client base
They are working with strong commitment to ensure the expectations of the customers
Conclusion:
Having such difficulties, with the help of dedicated employees and management Nahar Agro keeps continuing its journey towards extensions and diversification. Already extended their businesses all over Bangladesh and got a great response to his their quality. People believe in their quality and keep trying their best to improve. They can produced a state that they are one of the largest protein sources in Bangladesh.