“Jashore Date Juice & It’s Products: Wellness Potential”

1.EXECUTIVE SUMMARY:
I have considered the business of date molasses and juice, juice, keeping three things in mind: the first one is conventional the second one is conventional and the third one is for the prevention of the extinction of palm trees and palm sap.

Mission Statement: Thus, the objective of this paper is to allow customers to enjoy a quality date palm juice and product substitute. It is also preferred to be used as sweetener as it doesn’t contain sugar in its composition. It is very health wise to take date juice for all of us. It contain’s high level of carbohydrates and antioxidant properties. We are passionate about health and sustainable food choices and, hence, we will use Dates which are pure sources of antioxidants and natural sugars in the production of our products in a bid to add value in most of the cooking and dining activities.

I have considered the business of date molasses and juice, keeping two things in mind: first, conventional, second, medical. Due to the above reasons, our beneficial objective is to produce and market the date palm juice and by related products. In a way, it has the sweetness of sugar, that’s why we prefer to replace it with sugar. Fruits juice particularly date juice are very healthy to the body. It contains a lot of carbohydrates and vitamins especially antioxidants. Date juice is a criminal agent, which has high concentrations of such vitamins as vitamin B complex and antioxidant agents. Date juice plays the role of a criminal and contains a lot of Vitamin B complex and antioxidants.

2. Business Description Company name and legal structure:
   Berry Shelly New Vehicle “I want to take my business to the village; I don’t want to be stuck in Jessore selling Blissful Date Nectar and its products.” Here, I will carry out awareness seminars to encourage farmers to grow palm trees, ensure them decent wages, and plant 1000 palm trees on my land as per my plan and supervise the farmers for the purpose of cutting as well as maintaining the palm trees through making and distributing leaflets. . Thus, most of the raw materials’ sources will be within my reach to initiate and make my business firm successful.
3. Products and Services First, we will work with date juice:

 Different types of date juice are available, viz, jiran ,Dokat and Jhora Others: date juice, date syrup, and date paste. Second, we will work with date molasses. There are different types of date molasses available, like Jholagur, Danagur, Pataligur, and Chitagur, and finally, we will deal with different types of pitha made from date molasses, like vijne pitha, juice-soaked pitha, steamed pitha, etc.In winter, the trend of steamed pitha is very noticeable in the city after evening.

Unique Selling Proposition (USP)We will focus primarily on quality and integrity. We know people want authentic products. And to deliver this authentic product that is free from adulteration. All the processes, starting with the extraction of date palm juice, will be shown live on social media. So that there is no confusion in the public mind.

Secondly, the taste will be unique. The third thing I would like to mention is the beautiful packaging system. Beautiful packaging will attract buyers.Fourth:Will focus on long-term safe storage. Consumers can expect the product to last longer.

4. Production Process

1. Raw material collection: First, I will collect juice from the village trees, and it must be healthy and of high quality. which will be free from Nipah virus and other contaminants.

2. Manufacturing step: After collecting the juice from the tree, filter it and then pack it using preservatives.On the other hand, we bring the juice, heat it, and then pasteurize it and cool it down. and will pack.On the other hand, after filtering the date juice, put it in a pan and keep heating until the date jaggery is formed.To make date patali, jaggery has to be burned more, and it has to be combined with almonds, coconut, etc. Then it should be kept in a specific format.

5. Marketing and Sales Strategy:

1. Identification of suppliers:To find suppliers who specialize in making date juice and other essential ingredients like date palm, date molasses, and pita.

2. Local Farms and Distributors: Always maintain contact with local date farmers and distributors and collect raw materials from them on time by fixing dates.

3. Online Platform: However, the importance of such global institutions is tremendous in the current world. From beverages and clothing to food and even gadgets, they can all be manufactured and sold in the online marketplace. In this case, I can always use big online mediums such as Facebook Marketing, Alibaba, TikTok, and other similar channels.4. Trade Shows and Expos: By participating in various palm juice product cakes and communicating with people, the necessary raw materials can be procured.

6. Operations and cost:

• Raw materials (date and ingredients)Expenditure: Purchase and sale of ace khetu juice, date molasses, and other products, as well as some additional expenses. Calculation: Cost per unit of manufacture (e.g., what is the cost of making one kg of date molasses?)
• Packaging Materials: Cost: bottles, caps, and other accessories for shipping.
• Calculation: Cost per unit of packaging material × number of units produced
•  Labor costs: labeling, packaging, transportation, and the wages or salaries of the production workers involved. Calculation: hourly or monthly salary × number of hours or days worked.
•  Utilities and rent for manufacturing facilities: Cost: electricity bill cost and fuel cost for production. Calculation: Monthly utility bill.
• Let’s give a hypothetical example: Let’s give a hypothetical example: First-year Investment: Land: 500,000TkEquipment: 400,000TKRaw material: 100,000 TK Labor cost: 50,000 TK Operating cost: 50,000 Tk So total investment = fixed capital + current assets + other assets + equity capital = 400000 + 100000 + 50000 + 50000 = 1100000 TK. Output in Tk: It costs 300,000 to sell the date molasses and 200, 000 to sell the date palm juice. The cost of pitha is 55, to which the mark-up ratio of 50 and 180 is applied to arrive at the selling price of 100,000, while that of patali costs 20000, to which the mark-up ratio of 50 and 180 is applied to arrive at the selling price of 200,000. Total = Expenses-Income110000-500000 Tk.
• Second year: By revealing its financial strength, it showed an annual income of 500,000 TK. 

7. Management Team Product development in management and product quality improvement:

• Product Development Manager: It will also help in establishing the quality of date palm juice and juice products, along with developing improvements to the existing products.
• Operation Supply Chain Manager: The one that assumes the responsibility of defining where all the raw materials are and on how these can be procured. In addition to the date palm juice it sells many products through the commercial advertisements that are being relayed on different television stations.
• Sales and Marketing:
• Sales Manager: Focus on various or more than one way to sale produce.
• Marketing Manager: Which company will be the creator of the advertisement for our products through all the forms of advertisement?
• Finance and Administration Accounting Manager: To whom belong all the powers in regard to fixing the payment for services, the wages, and the allowances of the employees? Who controls all the financial operations?HR Manager: HRM refers to one who is involved in the selection of its employees.
• Research and Development: In our company, we will constantly assure the quality of our products and engage in active research on them.
• Customer Service Manager: It will allow three employees of the executive level—five customer service managers—to deal with customers at any time. This will cover issues like complaints from customers, the positives and negatives of the organization, and delivery of products to the customers so that the customer does not face any difficulty, and they will be required to provide assistance.

8. Risk Analysis:

STRENGTH

 Health Benefits: Desi grape juice and jaggery are very healthy for the body. It does not have the side effects of other candies that you get from eating them.

Unique product: It is dissimilar from other fruit juices both in terms of flavor and in other ways. Growing market: Currently, consumers are more partial to natural and organic products than in previous years in the current market. Versatility: It is going to be included in several food concoctions and can also be taken in as a liquid.

WEAKNESS

Seasonality: This is because raw dates used in the production process are only available in limited quantities at specific times of the year. Therefore, it is scarce during other times of the year. Perishability: Additional, new-date juice has a shorter life time compared to processed juice. Cost: Production costs can also be slightly higher compared with other fruit juices that are often consumed. Cost: Production costs can be high compared to other common fruit juices.

OPPORTUNITIES 

Health Trends: Consumer demand for healthier beverage options is increasing. Product Innovation: Possibility of developing new date palm juice products by mixing them with other fruit juices Export potential: Date palm juice and its ingredients have a market beyond local borders, especially in areas with a health-conscious population, Westerners believe. Partnerships: Collaborative relationships with health food stores, cafes, or gyms are needed to expand this sector.

THREAT

Competition:

 Competing with established brands and other health drink companies in the juice industry is tough.

Market size and growth: Mitigating risks in a date juice business involves several strategies to ensure smooth operations and minimize potential disruptions. The conclusion regarding date juice products can be summarized based on several key aspects:

9. Conclusion :

1. Health Benefits: It contains natural sugars and fructose, B-complex vitamins, minerals including potassium, magnesium, and iron, and dietary fiber. Proteins, vitamins, carbohydrates, and fats are essential for growth and even the overall health of the human body.

2. Market Demand: The global trend indicates that demand for natural and healthy liquid products is increasing, which will benefit the date juice market. Coffee and tea consumption has been on the rise due to consumers looking for a natural beverage experience other than sweetened soft drinks and flavored juices.

3. Production Challenges: Squeezing date juice to the later levels can be a formidable task given the water content in the fruit and the need for specific equipment. However, advancements in technology have enhanced efficiency in the extraction and rendering of these products.

4. Marketing Potential: Date juice can be promoted as a natural product for the health-conscious market to target those who yearn for a completely natural product. Smart marketing campaigns and brand positioning can improve and expand its buyers’ base.

5. Economic viability: The prospective for manufacturing date juice can be determined in applicable terms by its cost, price, and market potential in the market. The key success factors include low-cost production techniques and effective distribution networks that are conducive to sales maximization and subsequent profitability.

6. Sustainability: date palm and date juice production for human consumption can therefore be considered as playing a role in supporting sustainable agriculture as palm trees are tolerant to drought and require less water to irrigate as compared to many fruits.

All in all, it can be said that date juice products have high potential to be successful products in the beverage market on the basis of their high nutritional values, the existing market for natural and healthy products, and the possibility of using eco-friendly and natural methods in the production process. Increasing the level of production, targeting the right market segment correctly, and directing efforts towards the production of a product that meets the standards of quality and health are crucial to succeeding in this sector.