1.Executive Summary:
Evergreen Dairy Farm believes that undertaking tasks for the consumers should involve offering them only high quality of milk and dairy products. You arrive at [Mahmudpur,Jaipurhat] a farm which is still rural and trying to return to its roots even as it seeks to adjust and adopt the latest and the improved ways of producing milk more efficiently and at a lower cost.
Our goal is simple in order to ensure that we satisfy our customer through availing easily accessible high quality, fresh, nutritious milk products which have been processed and transported to the consumer in a safe way and the animals used in the production of the products are treated with dignity and in a sustainable manner and the use of sustainable farming.
Farm name: Ever Green Dairy Farm
Location: Mahmudpur,Joypurhat
Owner: Sabbir Hossen
Business type: Dairy Farming
2.Business Description:
Evergreen Dairy Farm is an organization in the chain of supply of dairy products in that it forms part of supply chain in terms of producing, processing, and making available to the market the various types of dairy products. Starting from delivering fresh milk, the range extends to yogurt, butter, cheese and many other popular types within the dairy products segment. Farming, though, is done with the latest technology in crop production and essential machinery is used at our commercial farm of [specific number] acres. I drilled down the various stakeholders residing in the primary market including the local consumers, retailers, and wholesalers expressing their desire to purchase healthy and quality dairy products.
3.Business Objectives
• Quality production: It has been necessary to have high percentage of fat in the produced milk.
• Fulfillment of demand: To be able to meet the people’s nutritional needs across the country;
• Environmental friendly: Make my farm environmental friendly.
• Profitability: Securing and growing ones financial position in a proficient and passionate manner.
• Community enhancement: Develop good rapport with the local community people and strive to help them improve their standards of living.
4.Target Market
Health conscious consumers
Local markets
Sweet shop
Local households
5.Operations Plan:
Animal Husbandry:
The dairy cows of the company are kept healthy, well fed, and comfortable through proper feeder and kitchen management and frequent checkups by the qualified veterinarians.
Milk Processing:
Using the latest in processing technology, we pasteurize our milk and pack it in super-sanitary equipment and environment.
Distribution:
This makes it easy for the customer to receive their products early while we make sure the products have not warmed up by providing a cold chain.
Quality Control:
Stakeholders are often timely involved and quality control procedures are applied before, during and after production to meet the improved quality standards.
6.Management:
Members of the management team of Evergreen Dairy Farm are as follows;
Owner/Chief Executive Officer:
With overall managerial authority and responsibilities for the general running of the company and development of corporate strategies.
Farm Manager:
Has the responsibility of operation of the farm and the health of the animals listed.
Processing Manager:
Responsible for controlling milk processing and packaging.
Sales and Marketing Manager:
Sales manager –Sales, marketing, and customer service strategies.
7.Legal Structure of Evergreen Dairy Farm:
Evergreen Dairy Farm is established as a [Business Structure, e.g.; Sole Trader, Partnership Business, BSTI, etc. in the state of Bangladesh. Regarding local, state and federal regulations, we ensure that we only act in strict compliance with all the existing laws within the dairy farming and food production industry. It also focuses on the fact that all licenses, permits, and other relevant documents are current and do not violate any rules or laws.
8.Products and Services:
Fresh Milk:
As suggested and preferred by most consumers Pearl Dairy Foods Limited fresh milk is pasteurized milk that is available in different sizes compliance with the customer’s needs.
Yogurt:
Our line includes right from plain yogurt and also yogurt with different natural and added flavors.
Butter:
Our butter is handmade from fresh cream that makes it ideal for both cooking and spreading.
Cheese:
In terms of cheese, we have the refined cheddar, mozzarella, and cottage cheeses.
Other Products:
Also, cream and buttermilk and other milk related products are available so that every required product is present in the market.
9.Marketing and Sales Strategy:
Our marketing strategy includes:
Branding:
Picking up a well-established brand image that would be easy to identify worldwide as being good and reliable.
Distribution Channels:
By selling the products directly to the end consumers via farm stores and ‘direct to consumer retail’, popular among the farmers; marketing to supermarkets/convenience store chains and food processors within their immediate locale.
Promotions:
Organizing local promotions for our products via Facebook, Twitter, the local daily newspapers and through supporting community activities.
Customer Engagement:
It is through conducting farm tours, sharing with and taking clients through the production process and allowing them to taste what has been produced that they can eliminate middlemen hence overcoming this vice.
10.Competitive Analysis:
The dairy industry is competitive, but Evergreen Dairy Farm stands out through:The dairy industry is competitive, but Evergreen Dairy Farm stands out through:
Quality:
Ensuring high quality of the products is the result of our policy requiring strict quality check and standards.
Local Focus:
That’s why the emphasis is put on serving our local clients, and on developing good working relationships.
Sustainability:
Thus, we are passionate about environmentally friendly agricultural activities, selective breeding, and animal welfare.
11.Unique selling strategy:
A unique selling point is quality and sustainability, we will not compromise this aspect when delivering the services or products to our clients. This is an opportunity to buy high-quality dairy products, made using no harm to the environment or animals used for the production. These things contribute to our competitive advantage over other large firms that lack the close-knit feel for our community or personally selected customers.
12.SWOT Analysis
SWOT is commonly referred to as the program through which business organizations compare the internal and external factors of operation through providing information on strength, weakness, opportunities and threats from other businesses.
Strengths
• High quality products.
• Competitive pricing.
• Higher supply of milk and therefore increased processing of the milk.
• Credibility of the consumer’s ability to purse has been enhanced.
Weakness
• Mainly by low producing animals.
• lacking information about scientific dairy
• Low milk prices
• Mastitis disease mostly
• Milk borne diseases
• Inadequate feed availability
• Activities that constitute low health care allerdings
• not enough available veterinary doctor
Threats
• In regard to the level of feed intake which influences the amount of milk produced, it may be affected by seasonal changes.
• Such as floods, drought, diseases and other fates like famines.
• Step-wise decrease in grazing fields
• Slowly reduction of the area for the production of fodder crops
• Increase food prices
• Local and international politics come hand in hand with the legal social responsibility of business.
• Another A prospects that can affect the company is competition from other dairy farms
13. Financial Plan:
Financial Plan Our financial plan includes:
Startup Costs:
Boundary investments that include land, equipment, livestock, and facilities. Revenue Projections: Finally, there was conducted on the basis of the analysis of the target market and sales indicators.
Profit Margins:
The analysis of gross, operating, net and with gross margin for every separate product.
Funding Requirements:
Considering additional sourcing of funds, which involves taking loans, applying for grants, and seeking investors’ financial assistance
1. Initial investment:
Refers to the sum of money that is laid out to purchase the stock of the product at the initial stage of its production while the fixed costs include the cost of other facilities and equipment necessary for the production of the stock of the product.
The cost for land, building, implement and stock of the venture includes and overhead expenditure for establishing Evergreen Dairy Farm.. They are unique costs that are likely to be incurred at the moment when the business is being established.
Land Purchase and Preparation :Tk. 1,500,000
Buildings and Facilities:’ 2,000,000
Dairy Equipment (milking machines, pasteurizers, etc. the TK is the least defined and therefore the following questions arise: 1,200,000
Livestock (purchase of dairy cows 800,000 tk
Initial Feed Stock: Tk. 200,000
Miscellaneous. 100,00tk.
Total Initial Investment: Tk. 5,800,000
2. Variable Costs:
These are expenses which are incurred in the production process which tend to fluctuate based on the level of production. Such costs as feed expends, hands payment and salaries, utilities as well as charges paid to the veterinary.
Feed Costs (monthly)150000
-Labor Costs (monthly):Tk. 100,000
Utilities (electricity: Tk. 30,000
Veterinary Care and Medicines (monthly): Tk. 20,000
Packaging and Transportation (monthly): Tk. 50,000
Maintenance and Repairs (monthly):It appears that by = Tk. 20,000
Total Variable Costs (monthly):Tk. 370,0
3. Revenue Projections:
This is estimated based on the projected sales of liquid products especially milk and its products like yogurt, butter and cheese. The pricing and sales volume assumptions are as follows: The pricing and sales volume assumptions are as follows:
Fresh Milk (per liter): 80
Yogurt (per kg): Tk. 200
Butter (per kg): 500
Cheese (per kg): 600
Other Products (cream, buttermilk, etc ): 300 per kg
Assuming the following monthly sales volumes: Assuming the following monthly sales volumes:
Fresh Milk. 5 thousands liters.
Yogurt: 1,000 kg
Butter: 500 kg
Cheese: 300 kg
Other Products: The annual consumption per capita for cooking oil and the average usage rate of the other oil products
Total Monthly Revenue:
– Fresh Milk: Tk. Therefore, 80 * 5000 = Tk. 400,000
– Yogurt: Tk. Therefore 200*1000 = Tk. 200,000
– Butter: Tk. 500 * 500 = Tk. 250,000
– Cheese: Tk. 600 * 300 = Tk. 180,000
– Other Products: 300 * 200=Tk. 60,000
Total Monthly Revenue: Tk. 1,090,000
14.Milestone Schedule
First year: 45 lakh
Second year: Exactly within a period of 2 years, I establish my farm in a right position. I will gradually sell biogas and organic fertilizers: Nine crores The estimated amount of income from the cottage and poultry industries self generated by the town.
Next 5 years :2. 5 crore
Next 10 years :8 core The information in tables No 8 and No 9 summarizes ‘organised employee feedback’ of 8 crore in the next 10 years.
15.Critical risks:
• Sickness a among the farm workers
• The outlined literatures have identified spikes in the price of milk as one of the main factors.
• Fodder harvest
16.Appendix
Basic information: They used it to describe the history of the company, their main Government licenses.
Record keeping data: We have to storage record data of our animal and products
Preservation of other information: communication chain transportation chain
17.Conclusion:
Evergreen Dairy Farm is ambitious to offer the best dairy products in the local market since it targets to become among the best in the local dairy industry that provides high-quality dairy products that are sustainable and sourced locally. There, the company will desire to fulfill goals and objectives with sound business strategies, a committed managerial team, and strict adherence to our fundamental values. Anyone interested in joining Supportree as a stakeholder, customers, or partner is welcome on this exciting journey.
