Executive Summary

The Wooden Note Cafe and Restaurant is an interesting and new type of restaurant that cooks food with flowers as ingredients. The restaurant is also going to provide a brilliant and relaxing atmosphere for people.

The start-up management team will combine the expert manager and the chefs. They need to have at least several years of experience in restaurants. With the development of the restaurant, we will keep inviting more expert managers.

Added Value

1. Providing unique food, excellent services, and an elegant environment.
2. Enhance health, prolong life, cure illnesses, and improve physiological functions.
3. Making people learn more about The Wooden Note Cafe and Restaurant Catering can lead to the booming of this industry.
4. Promoting local economy.
5. Traditional Chinese Indian and Also Bangla culture-based Food.
6. Reducing local employment pressure.
7. This Cafe Will be Made Based on Wood
8. After Visiting our Cafe Customer will Write a Note and Attach the Note to Our Cafe Wall.

Keys to Success

1. Keep developing new customers.
2. Using Customer-Relationship Management to keep customers.
3. Through making advertisements to make the marketing of the products and brand.
4. Establish long-term partnerships with suppliers.
5. At the mature stage, use an expansion strategy and build branch restaurants .

Company Summary

The restaurant is going to develop into a name-brand restaurant with unique food characteristics. The restaurant will offer customers honest care and comfortable enjoyment to make customers enjoy first-class food, service, and environment. Cafe catering contains various nutrients and trace elements, it has some medicinal and health care functions, and it can also enhance people’s physique and prolong people’s lives. The restaurant will lead the catering trend of the 21st century, bringing the idea of flora health, culture, and leisure to the customers.

Start-up Summary

The start-up expenses include rent, facilities, expenses on marketing, sales, and promotion, building a website, license, and so on. The start-up assets include tables, chairs, kitchen facilities, various utensils and computers.

Forecasting Start-up Expenses

Location

The location of this restaurant is in a main point of Jashore city.  The name of the place is Rail Road where most of the business complexes, government, and non-government offices, schools, colleges, universities, residential hostels, and many attractions are in touch. Also, many University students from Jashore University of Science and Technology are Coming there. So In This place we Can easily Attract Various Kinds of Customers Like Government Employee, Non-government Employee, Student, Foreign Visitors Etc.

Target Market:

About 15,000 people are living surrounding the Jashore City Area.  The restaurant’s target market will be middle-class and higher-class people as well as students. This level of people cannot go everywhere. They want some quality food and a good environment even though the price will be a bit higher. They do not like to be congested. They want a good environment so that they can pass their time comfortably and enjoy their time and for this reason, they isolate places to eliminate hunger and want to feel comfortable. The Wooden Note Cafe and restaurant will attract officials at breakfast, lunch, businessmen, and family members at dinner. We want to attract students throughout the day.

SWOT ANALYSIS

Strength

• The Wooden Note Cafe and Restaurant has a vast demand for food items, location, and specific customers.
• Target customers are not far away from the business place.
• The Wooden Note Cafe and Restaurant is a central part of the capital so resources are easy to arrange.
• Advertise to the different media before opening and even after opening as well.
• Ongoing, marketing policy will be much higher than others do.
• We can change direction quickly if we find that our marketing is not working.
• We have low overheads, so we can offer good value to customers.
• This will be much more hygienic and clean than others.

Weakness

• The Wooden Note Cafe And Restaurant  is a completely new business concept.
• Marketing policy may not affect the customer
• This restaurant will not attract all levels of customer.

Opportunities

• The local government wants to encourage local businesses.
• Our competitors may be slow to adopt new technologies.
• If the business goes well I do not have to spend a lot of money for advertising.
• Repeat customers will bring more customers through word of mouth.
• A satisfied customer can bring reputation and loyalty.

Threats

For the catering industry, food taste and excellent services are the base, which needs excellent administrative staff, chefs, and waiters. Because there are various kinds of restaurants in Jashore City they are all fighting for talented employees and customers. Currently, there are not so many top-grade chefs and managers in the catering industry, which causing the phenomenon of grabbing talents.

At the very beginning, we started from nothing, and our capital is not enough, therefore, it is difficult to get the advantage of grabbing talents which compose a big threat to our business running.

Competitors

Generally, Most of the Bangladeshi restaurants offer almost similar products. There Are Many Restaurants in Jashore City. Here We Analysis Our Some Competitor Restaurant Such As…

 Chopsticks Restaurant

Strength: Wide selection of fish dishes, they have good reputation about food and service.

Weaknesses:  unexpectedly low standers of cleaning ness, rude and unfriendly staffs

 Pizzaloggy

Strength: very strong promotion with the help of local business people. Good quality of food.

Weaknesses: all the young people gather there, always crowded so families, couples, and quiet people do not like to go there.

The Grand Darbar

Strength- Good position not a very crowded area. Quality food as well as quality customer trained staff, nice design, and place for social events and gatherings.

Weaknesses- very often they change their chef, so the quality of food and speed of its preparation goes down.

The Marriot

Strength:  providing banquets for local companies in the national setting, quick service attracts foreigners.

Weaknesses: food is only meat and fish based and not suitable for vegetarians.

Products and Services

The Wooden Note Cafe and Restaurant Special Food

The restaurant will use flowers as ingredients to make various dishes. We also Provide Organic and Medicinal Food.

• Snack:

Snack is a unique characteristic of the restaurant, before or after the meal or when people are discussing issues, we will offer Special deserts to let them feel this characteristic.

• Note Drinks:

When we are running the restaurant, except for the normal drinks such as beverages, we will also provide new kind drinks using flowers such as flower tea, flower Coffee.

4. Note Set Menu:

The restaurant will offer different sets of Note food to our customers, such as a rose set which means all of the dishes, drinks, snacks, soup are made of rose which is another unique characteristic.

5. Special Bengali Food:

We Provide Special Bengali Food. Generally, other Restaurants do not provide Bengali Food So we Have a Idea we Provide all Kinds of Special Bengali Food.

Services

1. Keeping Notes:

All customers can keep their written feelings about our restaurant and we will maintain their Notes.

• Garden area:

There will be a place surrounded by flowers which can relax customers’ life. They can also drink tea, coffee, and some other flora drinks.

3. Conference and Restaurant:

It will also provide a large and comfortable conference room for business meeting. We will also provide restaurant service.

Balance sheet

Assume Project Profit and Loss

Break-even Point:

In 3 years, We will be able to reach break-even Point.