E-Learning Business Plan – Guides to Start a Online Education Platform

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E-Learning Business Plan

E-learning services are rapidly gaining popularity. E-learning involves the use of electronic methods to ensure information and learning tools are available anytime, anywhere. This service allows customers to order books online from the comfort of their homes, saving time, effort, and money. Customers can browse various book categories on the website, place orders, and have the books delivered to their homes at prices that are competitive with market rates. Timely delivery is prioritized to value the customer’s time.

In this business, we will present books to customers via an online platform. To facilitate this, I will develop a website showcasing a diverse range of books. Initially, I will rent a shop to display some books and hire a few employees. Marketing efforts will include advertisements on Facebook and other platforms. The business will feature books in various categories such as fiction, non-fiction, academic, religious, and more, making it easy for readers to find their preferred books.

Production Process

The business operates online. Customers visit the website, select their desired topics, and can view details such as the author, price, and publisher. To order a book, customers need to create an account providing their name, phone number, email ID, and password. Orders can be placed through the website or by phone. Payments can be made via various methods such as Bkash, Rocket, Dutch-Bangla, or cash on delivery. Books will be delivered within 2-5 days, with possible delays due to adverse weather conditions.

Marketing Analysis

Our target market includes students, book enthusiasts, and job seekers. Many people are preparing for exams or jobs and need access to a variety of books. This market segment is crucial for our business.

Profit Analysis

Books Inventory: 2500 pieces at an average purchase price of 200 TK.

Monthly Book Sales: 500 pieces.

Average Selling Price: 270 TK per book.

Monthly Revenue: 500 books * 270 TK = 135,000 TK.

Expenses for the First Year:

Books: 500,000 TK

Decoration: 20,000 TK

Website Development: 15,000 TK

Shop Rent (8000*12): 96,000 TK

Employee Salaries (14,000*12): 168,000 TK

Advertising (3000*12): 36,000 TK

Electricity Bill (1000*12): 12,000 TK

Service Fee (5005012): 300,000 TK

Other Costs (700*12): 8,400 TK

Total Expense: 1,155,400 TK

Revenue and Profit:

Annual Revenue: 1,620,000 TK

Net Profit: 1,620,000 TK – 1,155,400 TK = 464,600 TK

Monthly Profit: 38,716 TK

First Year Profit: 464,600 TK

Five-Year Profit: 2,323,000 TK

Risk Assessment

E-learning services meet specific customer needs but come with risks such as fire, website security, and employee issues.

Fire Risk: Accidental fires can lead to asset loss.

Mitigation: Avoid unattended candles, do not disable smoke detectors, prohibit indoor smoking, and use high-quality cables.

Website Risk: Technical issues or hacking can disrupt service.

Mitigation: Regularly update security software, prevent user file uploads, use secure passwords, hide admin folders, and simplify error messages.

Employee Risk: Inadvertent or negligent behavior can harm the organization.

Mitigation: Identify and evaluate hazards, implement control measures, and regularly review and update safety protocols.

Recommendation

This business model is effective and profitable. It offers convenience for customers, saves time, and has significant growth potential. The focus on customer satisfaction and efficient service delivery will drive business expansion.

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