“Crafting Delicious Traditions: A Homemade Pickles Business Plan “

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Executive Summary


Business Overview:
Handcrafted Pickles Heaven is a home based business founded in 2024 by Syada Binta Mahbub. It supplies Mango Pickle, Lemon Pickle, Amla Pickle, Meat pickles, Cauliflower Pickle, Chilli Pickle, Unripe Tamarinds Pickle, Ginger and Garlic Pickle, Apple Pickle, Onion Pickle etc which are produced through natural and organic methods. The quality of the products earned the business a loyal customer base in the community. We have over two years of combined experience in making spicy pickles ,raw materials handling, products packaging, final product delivery and processing organic food. The employees working here are also given adequate training to ensure customers are provided with high quality pickles.
Vision:
“To spread the diversified quality products of various pickles in every corner of the world and become a leading pickles provider all over the world.”
Mission:
Our mission is to create extraordinary pickles using the finest ingredients and to serve a product of choice.
Deliver fresh, nutritious pickles to the Bangladeshi market, educating consumers on health benefits and enhancing environmental sustainability.
Market Opportunity:
*Consistent demand for Seasonal advantage, having a nutritional profile, and long-term storage capacity
*Export possibilities
*Employment generation
*Expansion of business by producing quality, diversified products.
*Selling products online to reach audiences through e-commerce
*New markets can be entered locally and internationally

Unique Selling Proportion:
Handcrafted Pickles Haven ,Bangladesh is committed to sustainability and quality, using organic substrates, efficient water management, and renewable energy.
Growth Potential:
*Extension of our target market by exporting our products in the areas of Bangladesh and neighbouring countries and expansion of business by providing diversified products of Pickles. There is a great opportunity for employment generation through this business in rural areas. Application of advanced technology (Machinery & other technology) in preparing the pickles helps to get quality delicious pickles with the shortest time and labour cost.

Management Team:
Manager: Syada Binta Mahbub
Assistant required: The delivery man and labor that would be required to launch the business

Channels of marketing and sales:
Online, Youtube, Facebook channels that will help the business to raise market awareness and also improve its reach.
Direct sales to customer
Partnership with dealers or co-operatives (intermediaries)
Through online platforms like Facebook, digital marketing etc
From local supper market
Government and institutional sales

Market research:
These products have very good market potential as they are consumed in most of the households, restaurants, other eateries, clubs, hostels etc.They are sold through many outlets like grocery shops, departmental stores etc.The average consumption of pickles is around 2 kg’s. per family per year.
Financial Overview:
Initial Investment: 250000 taka
Break-even point: Within 2 months
Strong market demand and efficient processes forecast robust financial performance. Initial investments will establish infrastructure and marketing, aiming for profitability within threeyears.

Forecast of sales and profit:
Periods of forecast: January–December (2024)
Product: varieties pickles
Selling price: 200taka/Jar
Average selling production volume: 300jar/month
Total annual sales revenue: 720,000 taka
Total annual cost: 350000 taka
Profits Forecast = (720,000-350000) = 370000 taka/year
Future Plans:
We plan to expand our product line, enhance distribution, explore exports, and invest in R&D for new varieties. Continued community engagement and sustainable pickles promotion are key.


Business description:

Business name: Handcrafted Pickles Heaven
Location: Kachua, Bagerhat
Owner/Manager: Syada Binta Mahbub
Email address: picklesheaven123@gmail.com

Mission statement:
*Our mission is to create extraordinary pickles using the finest ingredients.
*To serve a product of choice
*To provide our customers with quality products made with the best ingredients that meets market demands.
*We are committed to continuously improve and believe largely in customer satisfaction.
Vision Statement:
“To spread the diversified quality products of various pickles in every corner of the world and become a leading pickles provider all over the world.”

Business objectives:
To provide highly palatable and nutritious-quality pickles
To provide quality, diversified products as a mixture of pickles and probiotics.
To increase the marketing channel .
To provide value-added services.
Enhancing customer buying interest by creating enticing offerings
To provide 100% organic pickles

Market opportunity:
*Consistent demand for Seasonal advantage, having a nutritional profile, and long-term storage capacity
*Export possibilities
*Employment generation
*Expansion of business by producing quality, diversified products.
*Selling products online to reach audiences through e-commerce
*New markets can be entered locally and internationally
*Capitalizing on growing demand for probiotic-enriched foods
*Increasing popularity by creating new flavor pickles
*To do good business I have to treat restaurants .

Competitive analysis:
1) Market Overview:
Customer demand ,product demand are assessing overall market size and growth trends
2) Competitor analysis:
I need to search for other homemade pickle businesses in my local Direct competitors such as Achar Ghor, Bismillah Foods BD, Organic cafe, Khatiana etc online page and indirect competitors such as Pran Agro Ltd, ACI Foods Ltd,Ruchi Pickles,Tangail Pickles Ltd etc.
They need to review market share and customer base of weaknesses.
3) Product offers:
Analysis of ingredients: Organic, local sourced
Sometimes special price discounts should be given so that buyers are interested in buying
The quantity of the recipe should be kept as the amount of salt and vinegar is less
4) Target market
✓Health conscious people
✓Gourmet consumers
✓Young and adult people
✓Supermarket
✓Local market
✓Gift shoppers
✓online page customer
✓ Restaurants
5) Market distribution channels:
I need to review the channels my competitors use.
Arrangements should be made for easy acceptance by the retailer
6) Pricing strategy:
Our target customers are mainly elite or aristocratic people. Generally, they do not think about price of a product. Rather they mainly think about the quality of product.
So, our products quality will be premium and profit margin will be high.
7) Branding:
A strong brand should be created so that it is the highest highlight in the market
A trustworthy page should be created online so that customers are not cheated
8) Customer Experience:
Always focus on customer needs
Must maintain good relationship with customers
9)SWOT analysis:
SWOT ( strength, weaknesses, opportunities, threats) is related to a competitor so by analyzing it I will understand the market opportunities.

Operations plan:
Sourcing of raw materials:
Sourcing is the process of Scratch, Analysis, and dealing with the suppliers who provide products for a business purpose. It is related to identifying the best sources from which to obtain these products, negotiating terms and conditions, and also confirming the quality and reliability of the suppliers.
Market Research
Identify Demand: To analyse which types of pickles demand are higher in international markets.
Analyse Competitors: To analyse how many competitors are in this market and decide a proper price for surviving in the market. Must follow many tricks and strategies to survive with the competitor.
Supplier:
Search for supplier:
local market and Cooperatives.
➤Online Directories.
➤Government agencies.
Supplier Verification
➤Quality pickles
➤Certifications
➤ Reputation
Establishing Contracts
➤Negotiations: Discuss and agree on pricing, delivery schedules, payment terms, and quality standards.
➤Contracts: A detailed contract paper should documented with all terms and conditions, including penalties for any compliance
Quality Assurance
➤Standards: Always keep the product to an international standard.
➤Inspections: My employees regularly inspect the business. Also monitor the different stages of Pickles to packaging
➤Training: should provide training facilities for workers so that they are skilled in handling and packaging to meet export standards.
Cleaning and Pre-Cooling
Washing: use clean water for washing raw materials. Wash vegetables clearly so that they remove soil, pesticides, and contaminants.
Drying: Ensure raw materials are dried properly after washing to prevent excess moisture, which can lead to spoilage.
Pre-Cooling: pickles should be stored in a cool place immediately after preparing to maintain freshness. This is called pre-cooling. Pre-cooling of Pickles to remove heat and extend shelf life. Common methods of pre-cooling include hydro cooling, vacuum cooling, or forced-air cooling.
Packing
Need to be properly packaged. So pack the products properly, not only will it keep the quality of the product but it will also abide by international standards and regulations.
Packaging Materials
Use hardy and ventilated boxes which are made of materials like cardboard or plastic. packing should be properly done so that the box can be easily handled and transported. Each Box should have a pressure capacity of at least 40-50 kg
Use liners such as plastic or wax paper and padding materials like foam or paper to protect pickles from contusion
Packing Process
Label packages with details like the type of pickles, weight, grade, and date of packing. Include barcodes or QR codes for traceability and inventory management. Ensure labels completely with the importing country’s regulations, including language, nutritional information, and origin.
Delivery to Buyer
After the product reaches the destination, the product is cleared by the national customs service. The customer receives the product and takes this product to the customer’

Target market:
1) Health conscious people
2) Gourmet consumers
3) Young and adult people
4) Food lover person
5) Supermarket
6) Retail stores
7) Local market
8) Gift shoppers
10) Vegetarian consumers
11) online page customer
12)Chefs and cooks
13) Restaurants
14) Canteen
15) Fast food stalls

Growth Potential:
*Extension of our target market by exporting our products in the areas of Bangladesh and neighbouring countries.
*Expansion of business by providing diversified products of Pickles
*Through this business extra varieties are used and reducing wastage of raw materials.
*Application of advanced technology (Machinery & other technology) in preparing the pickles helps to get quality delicious pickles with the shortest time and labour cost.
*There is a great opportunity for employment generation through this business in rural areas.

Products and Services:
*Mango Pickle
*Lemon Pickle
*Amla Pickle
*Meat pickles
*Cauliflower Pickle
*Chilli Pickle
*Unripe Tamarinds Pickle
*bitter Gourds Pickle
*Cucumber Pickle
*Ginger and Garlic Pickle
*Apple Pickle
*Guava Pickle
*Onion Pickle
*Carrot Pickle, and lots of extra

Marketing & Sales Strategies:
*Processing and providing products as per customer preferences and demand.
*Bringing diversification in products to get customer attention.
*Building strong relationships with customers by providing quality products.
*Evaluating the competitive analysis of popular pickles production businesses and making up the service gap.
*Profitable costs should be set based on production costs and market demand.
*To advertise and promote the market, different activities like creating an official website, creating social media sites (Facebook, Instagram, Twitter, and LinkedIn), and doing digital marketing can be done.
*Attending in various exhibitions.
*Online advertising sites
*Ads campaign.
*Affiliate marketing such as marketing with supermarket , local market
*Content Marketing: Start a blog or YouTube channel offering pickling tips

Pricing Strategy:
Our target customers are mainly elite or aristocratic people. Generally, they do not think about price of a product. Rather they mainly think about the quality of product.
So, our products quality will be premium and profit margin will be high.

Unique selling proposition:
Premium Quality pickles
Nutrient-Rich pickles
Strict Health Protocols.
Eco-Friendly Operations.
Organic Options.
Community-Centric Approach.
Local Employment.
Support for Local market
Educational Initiatives.
Open business Policy.
Convenient and Direct Sales Channels.
Direct-to-Consumer Sales.
Customized Orders.
Subscription Service.

Sustainability and Corporate Social Responsibility (CSR):
Eco-Friendly Practices: Producing less waste and utilizing biodegradable packaging.
Community Engagement: Going to local’s and support initiatives for environmental sustenance as well as good dieting.

Challenges:

  1. Health Concerns: The increase in the understanding of possible diseases that can result from using high salt , vinegar or even those with preservatives leading to low market demand.
  2. Supply Chain Issues: It is difficult to maintain a constant flow of raw materials plus dealing with cold chain logistics at once.
  3. Regulatory Compliance: Coping with tough regulations on food safety among other labeling required by diverse world regions results in many operational intricacies.
    SWOT Analysis:
    Strengths of Pickles-
  • Pickles are available in different flavors to suit people of different tastes.
    *Pickles can be stored for a long time
    *Pickles contain a variety of probiotics, vitamins and minerals that are on the diet of health-conscious people.
  • Pickles can be used in various dishes, can be used to decorate dishes. for which demand increases
    *Relatively cheap ingredients can be used for making pickles.
    *100% Natural Unique taste
  • The cost of our product is also lower as compared to other businesses product.
    *There are export opportunities
    *There are employment opportunities

Weaknesses of Pickles-
*Many pickles contain high levels of sodium which is harmful to health. As a result, consumers may be discouraged
*The market can be highly competitive because many brands are of the same type
*Seasonal fruits are not produced every other year. So it can affect the business.
*Glass jars often break due to use for storing pickles. As a result, shipping costs increase
*Pickles can be spoiled if not observed at regular intervals. As a result, the possibility of wastage increases.
*Failure to comply with food safety and labeling regulations will increase costs
*Without fresh food, consumer demand will decrease
*Initial cost is relatively high
*Shortage of raw materials may affect production or delay transportation
*Advertising budget may be limited
*Pickles of one region may not be well accepted in other regions.
*Effect on profit if the price rises will happen

Opportunities of Pickles-
*Selling products online to reach audiences through e-commerce
*New markets can be entered locally and internationally
*Capitalizing on growing demand for probiotic-enriched foods
*Increasing popularity by creating new flavor pickles
*To do good business I have to treat restaurants or chefs well

  • Eco-friendly packaging should be used to attract eco-conscious consumers
    *Partnering with food bloggers and influencers to reach new customers

Threats of Pickles-
*Consumer spending decreases during economic fluctuation
*Changes in consumer tastes and preferences can affect business.
*Supply chain problems will cause business losses.

  • Big brands can cut prices which is a threat to business.
    *If the price of raw materials, packaging , labour costs or distribution costs increases, the business will suffer
    *Failure to adapt to new technologies will result in business losses
    *If there is damage to the body, consumers will give bad reviews and then the business wil suffer l
  • TEAM:
    Founder & Owner = 1 person
    Delivery Man = 3 persons
    Assistant: 2 persons
  • Financial Plan :
    *Own house
    Hand cash – 200000 taka
    Family provided: 100000 taka
    Startup Costs:
  • Equipment:
    Jars ,pot and lids: 10000 taka
  • Cooking utensils: 10000 taka
  • Sterilizers: 3000 taka
  • Cutting tools: 5000 taka
  • Refrigeration unit: 100000 taka
    Ingredients:
    Raw materials: 30000 taka
  • Initial stock of cucumbers, spices, sugar, vinegar ,oil, salt etc :10000 taka
  • Packaging:
  • Labels and packaging materials: 5000 taka
    Licenses and Permits:
  • Food production and sales licenses: 20000taka
    Marketing:
  • Branding and logo design: 2000taka
  • Website development & Promotional materials: 10000taka
    Total Startup Costs: 205000taka
  1. Recurring costs:
    Delivery man: 3 (310000)=30000 taka
    Assistant: 2 (25000)= 10000taka
    Electrical costs: 3000taka
    Total fixed cost:43000taka
    2)Management costs: Monthly
    Labour :40000 taka
    Harvesting, storage, marketing and distribution cost:3000
    Total cost:43000 taka
    Revenue :
    Monthly sales: 450000-50000taka
    Break even point: 2 months

Annual expenses:

  • Year 1:
    Salaries: 200,000 TK
    Utilities: 50,000 TK
    Marketing: 50000 TK
    Miscellaneous: 50,000 TK
    Total Expenses: 350000TK
  • Year 2:
    Salaries: 250,000 TK
    Utilities: 55,000 TK
    Marketing: 120,000 TK
    Miscellaneous: 60,000 TK
    Total Expenses: 485000 TK
  • Year 3:
    Salaries: 300,000 TK
    Utilities: 70,000 TK
    Marketing: 150,000 TK
    Miscellaneous: 60,000 TK
    Total Expenses: 580000TK
  • Year 4:
    Salaries: 350,000 TK
    Utilities: 75,000 TK
    Marketing: 100,000 TK
    Miscellaneous: 80,000 TK
    Total Expenses: 605000 TK
  • Year 5:
    Salaries: 400,000 TK
    Utilities: 80,000 TK
    Marketing: 100,000 TK
    Miscellaneous: 80,000 TK
    Total Expenses: 660000 TK
    Annual revenue:
    Year 1: 550,000 TK
    Year 2: 800,000 TK
    Year 3: 900000 TK
    Year 4: 960,000 TK
    Year 5: 110,000 TK

Net Profit:
Year 1: 200000 TK
Year 2: 230,000 TK
Year 3: 320000 TK
Year 4: 355,000 TK
Year 5: 440,000 TK

Critical risk:
*Food safety and quality standards must be ensured so that quality does not change.
*Compliance with food safety regulations
*To cope with the excessive competition in the market
*The distribution channel should be kept in check
*The market has to deal with excessive competition
*Customers’ likes and dislikes change
*All the quality standards must be maintained so that the taste is correct
*Provide efficient transportation
*The packaging is beautifully designed
*Handling customer complaints and maintaining satisfaction
*Liability issues Risk of returning goods Risk of legal trouble

Risk management strategies:
1)Quality assurance:
Making pickles must ensure consistent quality and honesty. Better quality recipes and taste tests should be developed. Good quality products should be used so as not to harm health.
2)Food safety:
Food safety must be ensured and good quality ingredients must be used. Cleanliness should be taken care of to control the products properly. Proper hygiene and sanitation maintain regularly. Check regularly whether the leveling date is correct.
3) Distributors:
Raw material and other ingredients should be bought from reliable people who give the right goods. Delivery men should aim to deliver their product to the customer on time. Be careful not to break the glass. Always try to ensure that the customer gets a good quality product.
4) Storage management:
The products should be stored properly so that the products remain fresh and do not spoil easily. Products should be stored for a long period of time and special care should be taken. Excess raw material cannot be stored.
5) Market demand forecasting:
What it wants is to give importance and focus on their choices. If we are careful in advance, it will be possible to reduce the risk a lot.
6) Financial statement:
To pay attention to money, how much money is spent, how much money is gained profit etc
Sometimes the price goes up and down and we have to pay special attention to that

Milestone schedule:
1) 1st and 2nd month:
✓Market Analysis

  • Identifying the target market and analyzing the competition
  • To create better pickle recipes
    -Firstly to create a plan of business
    These products have very good market potential as they are consumed in most of the households, restaurants, other eateries, clubs, hostels etc. They are sold through many outlets like grocery shops, departmental stores etc. The average consumption of pickles is around 2 kg’s. per family per year.
    2)3rd month:
    -To collect the necessary licenses of business.
    -Improving brand value day by day. A strong brand should be created so that it is the highest highlight in the market. A trustworthy page should be created online so that customers are not cheated
    -Applying for loans if required
    3) 4th month:
    -Finding efficient suppliers for raw materials and packaging
    -Establish quality control procedures
    4) 5th & 6th month:
    -Recruiting and training workers to increase production
    5)7th month:
    -Conducting small scale production runs to check quality
    -Primarily receiving consumer feedback
    6) 8th month:
    -Creating a marketing strategy including -online ,social media and advertising
    -Distribution channels should be established including local stores and online sales
    7)9th month:
    -Official launch of the product at the end of the campaign
    -First to start selling products through channels
    8) 10-12th month:
    -Monitoring sales and collecting customer feedback
    9)13-24th month:
    -Product expansion based on market demand.
    -Increasing production capacity to meet growing demand.
    -Finding new markets and expanding distribution channels
    10) 25+ month:
    -The long-term goal is to continuously improve product quality.
    -Staying updated about market demand
    We plan to expand our product line, enhance distribution, explore exports, and invest in R&D for new varieties. Continued community engagement and sustainable pickles promotion are key.
  • Conclusion
    A homemade pickle business is a very great idea for me to start if I am a student looking for ways to be financially independent. Entrepreneurship is a low-cost investment plan and requires no professional skills. The key is to provide our customers with taste and a good price. If the quality of our food is promising and the product is also within a reasonable range, then my business is already a hit. Proper planning and implementation of the business will allow me to reach the heights of its success. Also, never stop marketing, consistently marketing my product will one day make it a brand. In short, the pickles business is a lucrative business opportunity that requires relatively little capital and labor. This is a great business that I can start from the comfort of my home.
  • Submitted By:
  • Name: Syada Binta Mahbub
  • Roll: 172710
  • Session: 2017-2018
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