Executive Summary
Business Name: Paws and tresses grooming centre.
Company Address: Jhenaidah Bangladesh.
Owner: Tania Hossain Meem.
Business Objective: Pet washing services, pet clipping and trimming, pet feeding, pet sheltering or pet sitting, pet exercising, pet obedience classes, and all other necessary animal welfare and care services with the belief of bringing the best out of the pet’s health standard and making pet owners relieved.
Mission Statement: The services that Paws and tresses grooming centre intends to provide will be believable for companion animals grooming while at the same time ensuring the security of the animals and welfare that the companion animals deserve. Its intention is constantly creating a connection between animals and their rightful owners/keepers through appealing to creditable, sensitive, professional services.
Vision Applications: Admirable and committed supplier of priorities in the pet food business are recognized for exclusive services, special staffs, and pet well.
Activity Description
Background of the Industry: It is essential to mention that the market offering related services has expanded considerably over the course of the last decade. The main reason is that the owners of the pets nowadays lead busy lives, and are in constant search for professional animal care.
Overview of the Business: Pet Grooming Services and different services for pets they are as follows-Bath services, sitting services, adoption services for the pet.
We’ll offer:
• Sitting
• Walking
• Training
• Grooming
Market Analysis
Target Market: Thus, the intended market for the services that we’re to provide will include consumers who own pets in other neighbouring regions. It consists of:
• Pets that are found within our homes are domesticated animals and in as much as they are friendly they require some level of attention and even training.
• Hire cleaning services Pets are domestic animals that most working people require pet sitting services such as dogs and cats.
• Such people may require assistance in proper handling of their pet animals this being particularly so, especially if they are old in age.
• It is hence reliable to assume that all the peoples who own a pet would be on vacation and therefore in need of a pet sitter.
Market Size: Estimated there is roughly around 6 million audio visual producers around the world. These costs are incurred on pet owning households which according to recent census is about 5 million or about 10% of total households in the United States. This is relatively higher than the pet services general business which has been growing at a 5% year on year rate.
Competitive Analysis:
1. If so then it automatically makes Pet H Care to have a competitor especially if the competitor is in the service industry just like Pet H Care.
2. Grooming F: That which has been held to have caused the tarting up of the industry.
3. Walking P: It is most suitable in loading and sitting and least in walking activities but to some extent is involved.
It sets itself apart with: Because of this, it has been able to come up with the following Unique Selling Proposition;
• Caring plans are however done in relation to the client or based on the wish of the client or the type /condition of the pet that is taken for the center.
• For staff members that meet specified criteria: Employment of persons with certification to operate first aid and CPR but limited skills to the employees within the company.
• Online reservation system.
• Eco-friendly, ozone safe products and equipments.
Marketing and sales strategy
Brand: Which are namely; Trust Quality and special that is Compassion with which we shall deal with any Brand that we shall develop. The paw print that comes out due to this nice pet should mean carefully and the tresses of the first icon of the logo should suggest some measure of concern.
Marketing channel:
1. Website: Of this, website has used with a higher degree of Website openness particularly on the aspects of the service features and prices, appointments, and customer experience.
2. Social media: In the Facebook, Instagram, and, Twitter, the authors realized and showed aspects of the pet and the owners’ interaction with the positive skills, promotions, and other things that occur in the social platforms.
3. Local Advertising: Hear word via the doors, on facebook, newspapers, distributed fliers, on billboards, using fliers, in press releases, in magazine ads.
4. Partnerships: Thus, maintaining the good relations with the vets, pet shops, and animal shelters shall be continued for the intended purpose.
Sales technique:
1. Education, for instance letting the pets within the clinic for free through conducting free seminars to advocate for the clinic and being friendly with the other people within the society.
2. With regard to the need satisfaction rate, the business may propose its services with the intention of persuading clients to buy products from the business more often despite the fact that the need may not be very high.
3. Advertise one’s services or products at a cheaper cost than others and offering some services for free at the same time is also another strategy that should be employed when formulating the marketing plan of a business.
Services
Pet care:
• Swimming, grooming and nail trimming. ’
• Inclusive care services.
• Care for Breed-specific.
Animal care:
• Free transport from one facility to the other and guarantee customers are secure while in our premises.
• Some of the ways is to go to the pet’s place every day to feed the pet and/or to play with them or just to spend some time with the pet.
Walking the dog:
• Playing with other dogs, going out for a jog or just for a walk, playing chase, and fetching.
• Matches with your dog to the rate of its activity and feeding.
Pet training:
• In order to be allowed to go out and expose itself to the General Public as well as within specific working conditions, Treatment and Service Dogs must undergo a Special Training.
• Several typical questions that are related to the application of commands as well as compliance to appropriate behavior or politeness.
• Change of behavior
PET modification prices
Basic decoration
• Small pet (up to 20 pounds): 300 tk
• Mid-Pets (21-50 pounds): 600 tk
• Large pet (51-80 pounds): 800 tk
• Super pet (more than 81 pounds): 1000 tk
Including bathing, brushing and nail pruning. The price may be slightly different according to PET’s condition and temperament.
Full care
• Small pets (up to 20 lbs): TK 600
• Medium pets (21-50 lbs): 800 TK
• Large pets (51-80 lbs): 1200 TK
• Extra Large Pets (81+ lbs): 1500TK
Comprehensive grooming service including haircuts, ear cleaning and teeth cleaning. Additional charges may apply for matting or special treatment.
Professional beauty
• Small pets (up to 20 pounds): TK 800
• Medium pets (21-50 lbs): 1000 TK
• Large pets (51-80 lbs): 1200 TK
• Extra large pets (over 81 lbs): TK 1,600
Breed specific care and styling. Consultation required to determine exact price based on breed and style requirements.
PET Site Price Plan
Sit at home
• Daily visit: Visit 1000 TK each time
• Night: 1500 tk to accommodation
Each visit includes feeding, playing time and friendship. Additional pets can charge a small amount.
Boarding the premises
• Small pets (up to 20 pounds): TK 500 per night
• Medium pets (21-50 lbs): TK 700 per night
• Large pets (51-80 lbs): TK 900 per night
• Extra large pets (81+ lbs): TK 1000 per night
Includes individual suites, play areas and daily exercise. Discounts available for longer stays (7+ nights).
Price plan for dog walking
Individual walking tour
• 30 minutes: TK 300
• 60 minutes: TK 500
Personalized walks tailored to your dog’s energy level and needs. Discounts are available for several walks per week.
Group walk
Group walk needs for exercise and socialization. No more than four in a group
• 60 minutes: TK 300
• 30 minutes: TK 200
Training Price Plan
Basic Obedience
• 6-Week Course: TK 2500
• Single Session: TK 500
Includes weekly group sessions and individual follow-up sessions.
Additional training
• 8-week course: TK 4000
• One meeting: TK 700
Specialized training for agility, therapy and service dogs. Including advanced teams, technologies and meetings.
Change of behavior
• Initial Counseling (90 minutes): TK 5000
• Next meeting (60 minutes): TK 350
Take action to solve and repair problems.
Additional services (per session)
• Brushing: TK 200
• Ear cleaning: TK 200
• Anal gland expression: TK 300
• Flea and tick treatment: TK 350
Discount package
• Monthly Beauty: Get 10% off.
• Multi-Pet: 10% discount for each additional pet.
• Earn points for each service to redeem discounts or free services.
An action plan
Service:
• Location: Jhenaidah, Bangladesh.
• Place: 3000 square feet with modification sites, training rooms, boarding kit and outdoor entertainment area.
Tools:
• For trimming brushes, clippers, and scissors
• Shampoo, conditioner, and towels for pet care
• For training toys, clickers, and leashes
• For office phone, computers , and booking software
Employees:
Owner Tania Hossain Meem;
Groomers;
Sitters;
Walkers;
Trainer;
Receptionist;
Everyday Activities:
• Monday through Saturday, 8 AM to 8 PM.
• Online booking system for managing appointments.
Financial Plan
Startup Costs:
• Facility Lease: 30,000 TK
• Renovation and Equipment: 50,000 TK
• Initial Inventory: 20,000 TK
• Marketing and Advertising: 20,000 TK
• Licensing and Permits: 4,000 TK
• Insurance: 6,000 TK
Total Startup Costs: 130,000 TK
Expenses:
• Year 1:
o Rent: 120,000 TK
o Salaries: 100,000 TK
o Utilities: 50,000 TK
o Supplies: 60,000 TK
o Marketing: 100,000 TK
o Miscellaneous: 60,000 TK
Total Expenses: 4,90,000 TK
• Year 2:
o Rent: 150,000 TK
o Salaries: 150,000 TK
o Utilities: 55,000 TK
o Supplies: 65,000 TK
o Marketing: 120,000 TK
o Miscellaneous: 60,000 TK
Total Expenses: 6,00,000 TK
• Year 3:
o Rent: 180,000 TK
o Salaries: 200,000 TK
o Utilities: 70,000 TK
o Supplies: 70,000 TK
o Marketing: 150,000 TK
o Miscellaneous: 60,000 TK
Total Expenses: 7.30,000 TK
• Year 4:
o Rent: 180,000 TK
o Salaries: 250,000 TK
o Utilities: 75,000 TK
o Supplies: 75,000 TK
o Marketing: 100,000 TK
o Miscellaneous: 80,000 TK
Total Expenses: 760,000 TK
• Year 5:
o Rent: 200,000 TK
o Salaries: 300,000 TK
o Utilities: 80,000 TK
o Supplies: 80,000 TK
o Marketing: 100,000 TK
o Miscellaneous: 80,000 TK
Total Expenses: 840,000 TK
Revenue:
• Year 1: 650,000 TK
• Year 2: 700,000 TK
• Year 3: 870,000 TK
• Year 4: 960,000 TK
• Year 5: 110,000 TK
Net Profit:
• Year 1: 30,000 TK
• Year 2: 100,000 TK
• Year 3: 140,000 TK
• Year 4: 200,000 TK
• Year 3: 260,000 TK
Risk analysis
Risk:
• Recession: Still, another indication of consumers’ petspare which is more voluntary and therefore more Marian, and which trust has in fact been driven in the recent past, is .
• Competition: Such competitors may include; New entrant that has entered the market deep; Other big players in the market who probably also offer their services to their clients.
• Risk: vehicles movement on the road and the movement of its employees, noise the pets’ emergent health issues, services delivery matters.
Help Strategy:
• Economic downturn: Culture/Identity oriented services aim at/strive to obtain/affect/attain bundles of benefits.
• Competition: Inachieving such goals such as those have to do with working on such goals that are to do with providing excellent services and meeting customer needs.
• Operational Risk: At the least, they must have an exact technique for the implementation of training, the time frame within which the workforce ought to be assessed, and a succession plan.
Long term plan
Growth strategy:
• Expands service offerings: Taking additional services; some of the additional services provided in the business are; pet photography services, pet transport services, and mobile grooming kits as well.
• New Locations: Among the strategies that are available in the company strategic plan, some are as follows Expansion at the Unit outlets to the neighboring cities in a bid to increase on the percentage of market share.
• Franchise: When it is possible to have the occurrence of the extensive growth of a network of shops, and the highly efficient services in various sections like for instance catering, then one has to design the pattern of the franchise.
Technology integration:
• Mobile apps: Concerning the important objectives for enhancing the flows that can be referenced to as critical, the following can be pointed out: More specifically, the development of the mobile application.
• Customer Management System: In the manner in which the relations with customers are maintained, the service history treated and the/promotions handled How is CRM applied in the manner of maintaining relations with customers, the treatment of service history, and the extent of customizing promotions addressed?
Sustainable initiative:
• Environmental Products: This range should ideally be of products which are related such as biodegradable shampoon/conditioner for the hair and other accessories such as caps/brush, etc for an aptly coordinated set.
• Community Involvement: Relationship: More community events, and adoption events must consequently, engage the local animal shelters and the rescue organisations affiliated with the facility.
Appendices
Appendix A: SWOT Analysis
Strengths:
• Comprehensive service offerings.
• Employees – the qualified person, qualified professional employees, professional personnel, and skilled and experienced personnel.
• The first strategic capability relates to customer management and interaction since it enables one manage the customer’s needs properly, create products that the customer will find useful and to market these particular goods.
Weaknesses:
• High initial costs: This is the main concern if word of mouth has to be used as the only tool for advertising going by the fact that a majority of the monies has to be spent in the course of preparing for it.
• The other disadvantageous postures are taken based on the local market as described below By so doing the organization will run smoothly with regards to the following factors.
• Another problem we have been noticing is high turnover rates of the workforce suggesting lack of professionalism and skepticism towards care homes, care, A few congratulations to overuse of these cliches in this project and monopolization of them for profit-making.
Opportunities:
• The circulation aero of pet ownership has not only improved in the region although also in the various homesteads within the region as well.
• It means that there might be forces that could make such assumptions for instance it was believed that new opportunities such as meant that the company needed to diversify indicating that it should venture into other areas of operation, there were indications that new products or services had to be developed and new markets had to be tapped.
• Indeed, Telecommunication could be said to have some involvement in employment relations in the following ways: In its capacity as an employer and/or through some of the small business entities it engages in some transactional activities within the area.
Threats:
• Conditions of change based on the extent of availability or usage of the particular good or service which you offer in the market setting which is known as the market-orientation.
• Novel form of threat that could emerge in the form of other new or existing organisations/firms in the highly competitive business environment.
• These risks have been put on stand still due to existence of some possibilities of change in the regulating environment Much of this is attributed to the nature of the specific activities.
Appendix B: Staff Training Plan
Grooming Training:
• about pet grooming education and certification.
• Of course she should be trained not only how to imitate our gestures and look polite but also what features other breeds have other basic knowledge and what is unique to her.
• An emergency: the form consists of general insights and guidelines of handling usual types of injuries as well as guidance regarding performing CPR on pets.
Pet Sitting Training:
• It will also consider the different kinds of pets and how it relates to the proper use of pets and the right way of handling them.
• Emergency response training.
• Co-ordinate all the information and propositions regarding the relation with the customers and the notion of the clients.
Dog Walking Training:
• The other place which also deserves some attention is a procedure of handling the leash and the manner in which it is followed towards the dogs.
• They mainly highlight the areas of concern in terms of emergencies as well as initial basic needs of the pets.
• The last preparation is like establishing the routes, to be followed to avert these threats and or the measures to be implemented to respond to the threats.
Pet Training:
• In dog training and particularly in canine behavior modification, it is mandatory to have a certification always.
• They get the training, which leads to positive reinforcements and or when to apply the right type of force.
• The extra high-level coaching is possible according to owning instincts, athletic, healing and assistance dogs.
Appendix C: Marketing Budget
15,000 TK for social media advertising
15,000 TK for website development
10,000 TK for local advertising
5000 TK for promotional events
5000 TK for Partnerships
Total 50,000 TK
Appendix D: Emergency Procedures
Emergency protocols:
• The procedures and practices that concern the alarms necessary to inform the care takers of animals and services providers.
• Pet health situation is a reality that may be faced by an animal and for this reason; PetSmart staff should able to recognize these types of cases.
• All the cars and the waggons have first aid kit as part and parcel of emergency items and any that is lacking can be easily replaced.
Appendix E: Customer Feedback and Improvement Plan
Collecting feedback:
• Such direct contacts, observations and interactions with customers, demonstrate the company’s ability to withstand fluctuating market forces.
• There are also other forms like the normal survey and the feedback mode too.
• In a Very Large Scale, the businesses leveraged on Social Media and Customer Online Reviews.
Improvement Plan:
• Development that will incorporate elements of the customer inputs.
• From time to time, one should take a look at the survey response and the results obtained on it.
• With the purpose to educate consumptions use social media.
The policy of management by objectives in the company, devotion to offering only high quality pet products and services, the continual process of enhancement and improvement shall become the pillars for success in our business, as well as for the successful growth of the enterprise as the leading pet care company of the region.
Financing options
- Personal savings
- Friends and Family
- Bank loan
- Small Business Administration (SBA) loans
- Business credit card
Concluded
For myself, I have realized that all the empowering of pets as well as preparations mentioned above were sufficient and suitable enough based on the tone and tenor of their communication. This pertains to products or services such as personal care services, personalized products, sales, or consultations where they can get a close contact or individual employee attention even if the various end solutions are already offered. This also shows that continuous, and sustainable reverence for pets and ensuring the proprietor visions of security and confidence are among the elements of finance agenda of the high-browed manner.