A RERORT ON KAZI FARM LIMITED

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Introduction

Entrepreneurship and business management are fundamental to the growth and success of enterprises.They are essential components in the creation, growth, and sustainability of businesses, influencing both local and global markets. Entrepreneurship involves designing, launching, and running a new business—typically a startup—offering a product, process, or service. This process includes identifying market opportunities, gathering resources such as capital and labor, and assuming the associated risks and rewards.Entrepreneurs are often seen as innovators who challenge the status quo, introduce new products or services, and drive economic progress. Key characteristics of successful entrepreneurs include-vision, risk-taking, innovation, resilience, leadership etc.

In contrast, business management refers to organizing, planning, leading, and controlling an organization’s resources to achieve specific goals and objectives efficiently and effectively.It encompasses a wide range of activities, including strategic planning, financial management, marketing, operations, and human resource management.

Key functions of business management include:

Planning: Setting objectives and determining the best course of action to achieve them.

Organizing: Arranging resources and tasks in a structured way to optimize efficiency.

Leading: Motivating and guiding employees to execute the company’s strategy.

Controlling: Monitoring performance and implementing necessary adjustments.

This assignment explores the entrepreneurial journey and business management practices of Kazi Farms Limited, a major player in the poultry industry in Bangladesh. It examines the company’s foundation, growth, management strategies, market position, operational strategies, technological innovations, and corporate social responsibility initiatives.

Overview of Kazi Farm Limited

Kazi Farm Limited was established in 1996 by Kazi Zahedul Hasan. It has grown to become one of the largest and most integrated poultry businesses in Bangladesh. The company operates across various segments, including poultry breeding, feed milling, and poultry processing. The headquarter of Kazi Farm Limited on Dhanmondi, Dhaka 1205. number of employees work here are over 10,000.

1. Products of Kazi Farm Limited

Some of the products of Kazi Farm Limited is given below-

Broiler parents and broiler chicks 

Kazi Farms Group is the Bangladesh franchisee of Cobb-Vantress USA for the Cobb 500 broiler, widely regarded as the greatest broiler in the world. Kazi Farms Group’s Cobb 500 parent and broiler chicks are top performers in the domestic market, commanding a higher price than other broiler breeds. We create Ross broilers from our own GP as a cost-effective solution for consumers.

Layer chicks

 Kazi Farms Group also distributes Hy-line brown and white layers in Bangladesh. Hy-line International, based in the United States, is the world’s oldest chicken breeding enterprise and top layer breeder.

Feed

Kazi Farms Group got into chicken feed manufacturing in 2006. In a short time, it has established itself as the industry leader in quality and volume, accounting for 24% of the market. Kazi Farms Group obtained technical support from Cargill USA and Buhler Switzerland to establish a commercial feed mill and maintain consistent feed quality. The Gajaria feed mill utilizes cutting-edge disinfecting pellet mills from Buhler of Switzerland, a leading producer of feed equipment. Buhler sanitizing pellet mills prevent bacterial contamination in feed, leading to reduced disease outbreaks and improved outcomes for poultry producers.

Kazi Organic fertiliser

Kazi Farms makes more recycled organic fertilizer than any other company in the world. This tool helps farmers in many ways.It’s made when aerobic bacteria break down chicken dung, creating a natural fertilizer that is high in organic matter. A lot of plantations and too much use of chemical fertilizers have left many soils in Bangladesh low in organic matter.By adding more organic matter to the soil, it keeps more water in and lowers the cost of watering. Retaining more water and wasting less chemical fertilizer through runoff from rain.

2. Management profile of Kazi Farm Limited

Mr. Kazi Zahedul Hasan-  He is the founder and Managing Director of Kazi Farms.

Dr. Perween Hasan– She is a Director of all companies in Kazi Farms Group.

Mr. Kazi Zeeshan Hasan–  He is a Director of Kazi Farms Limited and its sister companies, where he is directly involved in overseeing management of sales and raw materials purchases

Mr. Kazi Zahin Hasan– He is a Director of Kazi Farms Limited and its sister companies.

3. Sister concern companies of Kazi Farm Limited

Sister concern companies refer to two or more business entities that share common ownership or are otherwise closely related in their operations and management. These companies are typically part of a larger corporate group and are usually controlled by the same parent company or the same set of shareholders. The relationship between sister concern companies allows them to collaborate, share resources, and leverage each other’s strengths while operating as separate legal entities.

  • Animal farms that are connected to Kazi Farms Limited sell chicks, eggs, live chickens, organic fertiliser, and feed for birds and fish all over Bangladesh.
  • Ice cream names Bellissimo and ZaNZee are sold by Kazi Food Industries Limited all over Bangladesh. So are frozen foods from the Kazi Farms Kitchen brand.
  • The first episode of Kazi Media Limited’s Deepto TV aired on November 18, 2015.
  • Free or open-source Enterprise Resource Planning software is customised and put into use by many companies in Bangladesh by Sysnova Information Systems Limited.

Kazi Farm Limited is known for its high-quality poultry products and has a strong presence in the Bangladeshi market.  Here’s a discussion abou some of the business attributes of Kazi Farms:

Poultry Industry Leadership:

Kazi Farms has established itself as a key player in Bangladesh’s poultry sector. The company operates modern poultry farms equipped with advanced technology to ensure high-quality production of chicken and eggs. It maintains a significant share of the market, contributing significantly to the country’s food security and economy.

Integrated Operations:

Kazi Farms follows an integrated approach covering various aspects of the poultry value chain. This includes breeder farms, hatcheries, broiler farms, feed mills, and processing plants. By vertically integrating its operations, the company maintains control over production processes, ensuring product quality and traceability.

Product Diversification:

In addition to poultry products, Kazi Farms has diversified its product portfolio to include processed foods such as frozen chicken products, ready-to-cook items, and value-added products. This diversification strategy aims to meet evolving consumer preferences and capture a larger market share.

Quality Assurance:

Kazi Farms places a strong emphasis on quality assurance and food safety standards throughout its operations. The company adheres to international best practices and certifications to ensure compliance with regulatory requirements and meet customer expectations.

Market Expansion:

Over the years, Kazi Farms has expanded its market presence both domestically and internationally. It has a wide distribution network covering major cities and rural areas in Bangladesh, along with exports to various countries, tapping into global markets and contributing to the country’s export earnings.

Technological Innovation:

Kazi Farms continuously invests in research and development to innovate its production processes, enhance productivity, and introduce new products. The adoption of advanced technologies and practices reinforces its position as a leader in the industry, driving efficiency and competitiveness.

Corporate Social Responsibility (CSR):

The company is committed to CSR initiatives aimed at promoting sustainable development and social welfare. These initiatives include community development projects, environmental sustainability efforts, and employee welfare programs, demonstrating its commitment to the well-being of society.

Overall, Kazi Farms Limited operates a robust business in the poultry industry, characterized by its integrated operations, product diversification, commitment to quality, market expansion, technological innovation, and CSR initiatives.

Entrepreneurial Journey of Kazi Farm Limited

Founding and Early Days

Kazi Farms Limited was founded in 1996 as a hatchery for imported eggs. The next year, it established its own parent farms, and in 2004, production began on their grand-parent (GP) farms. In addition to generating breeder feed to fulfill their own needs, they built the country’s largest and most advanced feed mill in 2006, with technical assistance from Cargill USA and Buhler Switzerland. Kazi Farms Group is Cobb-Vantress USA’s grand-parent franchisee for the Cobb 500, which is widely recognized as the best broiler in the world. They also have less grandparents of the popular Ross broiler from Aviagen USA. Concerning layers, they are the Bangladesh distributor for Hy-line USA, the world’s premier layer breed. Kazi Farms Group was the first to export hatching eggs and day-old chicks from Bangladesh. Kazi Farms Group operates over 50 broiler parent farms, layer parent farms, broiler grand-parent (GP) farms, hatcheries, feed mills, and sales offices across Bangladesh.

Kazi Farm Limited was founded by Kazi Zahedul Hasan, a visionary entrepreneur with a background in engineering and business. He identified a gap in the poultry industry in Bangladesh and set out to address the need for quality poultry products and services. The company started with a small poultry farm and gradually expanded its operations.

Year of establishment:1996.
Founder:Kazi Zahedul Hasan.
Initial Focus:Poultry breeding

Vision and Mission

The vision of Kazi Farm Limited is to become the most trusted and innovative poultry company in Bangladesh. Its mission is to deliver high-quality poultry products that meet the nutritional needs of consumers while adhering to sustainable and ethical business practices.

Business Management Practices at Kazi Farm Limited

1. Administrative practice

Organizational Structure

Kazi Farm Limited has a well-defined organizational structure that ensures efficient management and clear communication channels. The company is divided into various departments such as production, marketing, finance, and human resources, each led by experienced professionals. The organizational structure supports both vertical and horizontal communication, ensuring that strategies and decisions are effectively implemented.

Leadership Style

Kazi Zahedul Hasan employs a leadership style that combines transformational and transactional elements. He encourages innovation and empowers employees while maintaining a strong focus on operational efficiency and quality control. This dual approach has enabled the company to adapt to market changes swiftly while fostering a culture of continuous improvement.

Strategic Planning

The strategic planning at Kazi Farm Limited involves continuous market analysis, investment in technology, and diversification of products. The company places a significant emphasis on research and development to enhance poultry breeds and feed quality. Long-term strategic goals include expanding market share, entering new geographical markets, and introducing innovative products to meet evolving consumer demands.

2. Operational Practices

Production and Quality Control

Kazi Farm Limited utilizes state-of-the-art technology and stringent quality control measures to ensure the highest standards in poultry production. The company employs advanced breeding techniques, automated feed mills, and modern processing facilities. Quality control protocols are in place at every stage of production, from feed formulation to packaging, ensuring that products meet international standards.

Marketing and Sales

The marketing strategy of Kazi Farm Limited focuses on brand building, consumer engagement, and market penetration. The company uses a mix of traditional and digital marketing channels to reach a broad audience. Sales strategies include direct sales, partnerships with retailers, and an extensive distribution network that ensures product availability across Bangladesh.

Supply Chain Management

Efficient supply chain management is critical to Kazi Farm Limited’s operations. The company has developed a robust supply chain that includes local and international suppliers for raw materials, streamlined logistics for timely delivery, and efficient distribution channels to ensure product availability. Advanced inventory management systems help in reducing waste and optimizing resources.

3. Market analysis and competitive strategy practices

Market Position

Kazi Farm Limited is a leading player in the Bangladeshi poultry industry, with a significant market share. The company’s strong brand, extensive distribution network, and commitment to quality have solidified its market position. It competes with both local and international poultry companies by offering superior products and services.

Competitive Advantages

The company’s competitive advantages include advanced poultry breeding techniques, modern feed mills, and a robust quality control system. These factors ensure the production of high-quality poultry products and give the company an edge over its competitors. Additionally, its strong brand reputation and customer loyalty further enhance its competitive position.

SWOT Analysis

Strengths: Strong brand recognition, advanced technology, skilled workforce.

Weaknesses: High operational costs, dependency on imported raw materials.

Opportunities: Growing demand for poultry products, potential for export markets, expansion into value-added products.

Threats: Market competition, fluctuating raw material prices, regulatory challenges.

Conclusion

Kazi Farm Limited exemplifies successful entrepreneurship and effective business management in the poultry industry of Bangladesh. The company’s journey from a small poultry farm to a leading industry player highlights the importance of visionary leadership, strategic planning, and a commitment to quality and sustainability. Kazi Farm Limited’s continued focus on innovation and market responsiveness will likely ensure its sustained growth and contribution to the Bangladeshi economy.

Entrepreneurship and business management are crucial for economic and social progress. Entrepreneurship drives innovation and change by identifying opportunities, taking risks, and creating market value. Successful entrepreneurs exhibit vision, resilience, and leadership, enabling them to transform industries. Business management, meanwhile, involves planning, organizing, leading, and controlling resources to achieve goals efficiently and effectively. It ensures stability, growth, and adaptability through strategic planning and resource optimization. The synergy between entrepreneurship and business management is essential for the success and sustainability of businesses. Entrepreneurs spark new ventures, while managers ensure these ventures grow sustainably. This relationship helps businesses navigate technological advancements, globalization, and changing consumer preferences. Both fields face challenges that require continuous learning and adaptation to stay competitive.

Therefore, entrepreneurship and business management drive innovation, create jobs, and contribute to societal well-being. Their interplay builds resilient, adaptive organizations. Recognizing the importance of both disciplines, aspiring entrepreneurs and managers can harness their strengths to make lasting impacts in their industries. These principles will remain foundational to economic growth and societal advancement.

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