BUSINESS PLAN OF “A BOUTIQUE HOUSE”

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The business plan is basically designed to establish a new company as an Entrepreneur.A business plan acts as foundation for determining the mission and vision.To prepare the structure of a business plan,the following steps must be ensured…….

  1. Generation of idea.
  2. Assesment of environment.
  3. Flexibility analysis
  4. Preparation of project report.
  5. Evaluation,control and review.
  1. EXECUTIVE SUMMARY: Farju’s Fashion Boutique is a  start-up boutique fashion store that is located in our city .We Mainly offer all kinds of clothing and accessories for men and women.The range of our products contains classic and contemporary pieces that are designed to fill a diverse customer base by keeping an eye on quality and style.Our boutique exceeds the tendency which is dedicated to provide a personalized shopping experience that goes beyond trends. Our boutique house carries interesting feature that is developed day by day.

2. GENERAL BUSINESS DESCRIPTION & OVERVIEWS :

  • Name of my boutique house: Farju’s Fashion Boutique
  • Location:  K,P bosu road ,Kotchandpur,Jhenaidah.
  • Founder: Farjana Yashmin Rani
  • Business Type: Clothing and accessories business.
  • Investors: Jasim Uddin, Riaz hossain, sojib Hossain.
  • Target market:The target market of our boutique house can vary based on its quality products,style and offering at a very reasonable prices..Typically, it includes all aged like 1-50yrs with a very better interest in fashion trends and quality clothing.

3. BUSINESS OBJECTIVES:

  • To established a unique clothing boutique in the area of kotchandpur.
  • To provide an elegant and classic clothing designs boutique for men and womens.
  • To identify a new fashion trends.
  • To offer a diverse range of beautiful accessories and high quality ful services services at a very reasonable price.
  • To help the study of women and men what clothing and styles can be better with their unique personalities.
  • And To Achieve a very good quality profit.
  • Vision: We aim to create a unique worldwide brand that provides fashionable products at affordable prices to people that coordinating the constant elegance with modern benefits.
  • Mission: We try to provide an un-paralleled level of customer service by offering hand-selected fashion items that reflect our commitment to maintaining quality and sustainability.

4. ORGANIZATIONAL STRUCTURE:

a. Cheif operating manager

b. Manager

c. General manager (Design& services)

     d. Executive Officer

        e. E-commerce & Marketing

     Other employee:

  • Designer: 5
  • Sales Personnel: 10
  • For Production & Supervision: 15
  • Tailors & Others employee: 15

      Total Employee= 45

5. PRODUCTS AND SERVICES: Our services includes……

  • Men’s clothing and Women’s dresses.
  • Accessories-Items such as Jewellery,handbags,belts etc.
  • Kid’s clothing and Toys
  • Shoes(for Men,Women and Kids)
  • Office accessories
  • Nakshi kantha
  • Wedding clothing and accessories

6. MARKETING OPPORTUNITY ANALYSIS:

Starting a clothing boutique house is highly profitable and to satisfy the customers to hold them longer due to perennial running business.Fashion boutique business must first of all recognize general target market.Once the entrepreneur done that thoroughly understand it to find out the following strategies……

  • Market size
  • Income level
  • Buying habits &
  • Clothing dynamics.

Fashion boutique businesses should not be stationary.Always new products and new clients are expected.

7. MARKETING & SALES STRATEGIES FOR BOUTIQUES:

                    Before creating a marketing plan, determine how much of your annual budget you can design it for ads and promotion. If the budget is tight,it is possible to reach out to current and potential customers using relatively inexpensive techniques.

  • Identify Your Target Market

It is very important to identify the target market for a successful marketing business. It is very important to know about the detailed criteria of your ideal customer might possess. For example, need to know about your ideal customer is male or female,their income range  and also need to know about their age range.These questions will help you to identify your target market.

  • Branding and Online Presence

 You must create your boutique’s brand and image before you start a marketing business. This includes a logo and color scheme and any other things.

  • Marketing and Advertising

            A strong marketing plans may help to grow up the sales.

  • Displays and Events:

Window displays are important marketing tools, especially if you’re in a high-traffic area. Eye-puzzle display that will attract new and existing customers to the cost of clothing, accessories and sales .

Another effective marketing strategy that your boutique is hosted.Organized A hosting party during which customers can win the prize.

  • Developed a very good network with the website and social media.
  • Uses of Membership cards also effective.

8. FINANCIAL STRUCTURE:

Farju’s fashion boutique is financially strong. It is a partnership firm.It earns approximately 60% Profit annually.

a. FINANCIAL OBJECTIVES:

  1. To attain about 85% sales growth rate.
  2. To offer a quality products at a very affordable prices.
  3. To maintain strong cash flow balance and get good profit. b. FINANCIAL PLAN:
  4. Land and office: own
  5. Hand cash: 2 lac tk.(own)
  6. Partners: 3 persons.

                    Jasim Uddin- 2lakh tk.

                    Riaz Hossain- 1.5 lakh tk.

                    Sojib Hossain- 1lakh tk.

    c. EXPENSES :                 

###START-UP COST: 

1.Land- own

2.Room Designing accessories-20000 tk

3.All equipments-30000

4.Packaging equipments- 10000

                       Total=60000 tk

###VARIABLE COST:

  • Dress and accessories- 2lac tk
  • Staff salary-60,000tk
  • Total=2,60,000tk. ###INDIRECT COST:
  • Electricity bill- 3000tk
  • Advertisement- 2000tk
  • Miscellaneous- 1000tk
  • Total- 6000tk. ###INCOME (monthly): women  and men dresses and accessories- 1lac tk
  • Bridal accessories- 2 lac tk.
  • Toys and others accessories- 50000 tk
  • Total= 3.5lac tk. ###PER MONTH TOTAL EXPENSES = 1.5lac tk ###NET PROFIT(per months): 3.5lac -1.5lac tk= 2lac tk. ###TOUCHING BREAK-EVEN POINT: Around 8 months, we will be able to touch the break even point.

9. SWOT ANALYSIS:  

SWOT Analysis is a very powerful technique that finds out the Strength and Weakness of the organization and looking for the Opportunities & Threats it may faces. Those are……

Strengths
1.Best quality products range.
2.powerful management team.
3.Trust from customers and neighborhood.
4. product selling at a very Affordable prices.
Weakness
1.Primary high pricing due to premium quality materials.
2.Recognition of limited brand clothing  and accessories.
3.Relatively small network development.
Opportunities
1.High demand for sustainable fashion.
2.Attachment with influencers for brand visibility.
3.Establishing virtual shopping experiences.
Threats
1.Competition with well-established fashion houses.
2.Raw materials price fluctuations that affect the margin of profit.
3.Rapidly change in fashion trends .  

10. TARGET MARKET STRATEGY:

  • PRODUCT: 1. Good quality products offering.

                  2. sell at affordable prices.

                 3.trend maintaining.

  • PRICE: Based on ….

               1.Cost of raw materials.

               2.Annual  and administration cost.

  • PROMOTION:     
    • 1. Trigger strong interests within non users peoples.

              2.Established new positioning and tell about the best trending fashion accessories.

  • PROGRAM:   1.Sponsorship making in various occasions like Pohela Baishakh.

      2.Various television program and discounting program.

11. MILESTONE SCHEDULE:

From our business plan,it is possible to earn about 24 lakh tk profit per year initially.In this way,break even point canbe reached within 9 months.Then,we can expand our business by increasing more investment and by creating effective advertisement.

### After 2 years and more: we able to take our business to a big and strong position.We will includes more new product and accessories that give a very powerful profit margin.

12. APPENDIX:  

In the appendix of a boutique business plan, you typically include a diverse  information that supports the main categories of your plan without submitting the original documents. Here are some common items are include:

1. FINANCIAL STATEMENTS: Such as payment sheets, income statements, cash flow statements, and financial projections.

2. MARKET RESEARCH: Vast analysis of the target market, customer demands, competitors, and new fashion trends.

3. MARKETING MATERIALS: Unique ads samples, promotional raw materials, and social media strategies.

4.ORGANIZATIONAL STRUCTURE: Detailed biography about team members, organizational structures and employee services.

5. PRODUCT LINE DETAILS: Photos and detail history of our products or services.

6. LEGAL DOCUMENTS: Business license agreements and any other legal paper work.

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