Executive Summary
Business planning is very important before starting any business. Bangladesh is an agricultural country, almost every household in the country rears cattle and milk is available at affordable prices in rural haats.
Initial stage of the market
I will first collect milk from the village market and make curd and rasmalai with that milk. First I will fill my products in nearby stores and have adequate discount system like four cups of yogurt with one free.
Growth potential
Then my next target is not only the local shops but also the whole upazila shops and step by step I will supply the products to the nearby upazilas and the whole district towns.
Sales and profits forecast
In the beginning of the business, since I will give enough discounts and free products, the profit will be low in the beginning and the sales will increase. After increasing the sales step by step, I will reduce the discount.
Below is my plan of profit target
Year | Invests | Profits |
1st | 6000000 | 100000 |
2nd | 7000000 | 2500000 |
3rd | 9000000 | 5000000 |
4th | 15000000 | 6000000 |
5th | 30000000 | 9000000 |
Financial requirements and its utilization
The source of money that I need to start this business is my savings and I will take a bank loan of five lakhs.
Replayments of loans and dues
I will repay the regular loan installments from the profit share of my business.
Requirement of assistance
Some assistants are needed to help the business, like (making yogurt, rasmalai, supply products). So I will hire some employees who are honest and efficient.
Advertising Procedure
I will put up some billboards mentioning the nutritional value and quality of my products at various important places in the city and arrange advertising on local TV channels.
Mission of my business
My main target is to develop new item products and spread my business across the country and create many outlets for my products across the country.
Description of business
Company name: SM Dairy Product
Lacation: Monohardi,Narsingdi
Bussiness type: Milk produts
Products & services: Dohi, Roshmali,Rossogola,Ice-Cream
Business objectives
- To expand the country’s dairy industry.
- To meet the nutritional needs of the people of the country.
- Marginal level profit through purchase of milk to bring about economic development of the country.
Strategy
- Satisfying customers by making good quality products.
- Making quality products by buying milk from rural market at relatively low prices.
Threats
- Competition from other products in the market.
- Spoilage of milk due to lack of proper storage.
- Abuse of political power
Customers relations
Build good relationships with customers through good use. The discount system will be sufficient. When the customer comes to the shop, I will provide entertainment with tea and coffee